The Importance of Real-Time Intelligence.

Hi, all!???

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Welcome to the first issue of the Brand Elevator newsletter. We're excited you're here! ?? ?

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Before we dive into today's topic, let us tell you what you can expect from this newsletter and why you should subscribe.??

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At ProQuo AI, we shape the future of live brand tracking with the world's largest database of consumer subconscious feelings at our disposal. Why would we sit on this? We want to share this wealth of insights plus expert commentary across topics we know are important to Brand and Insights professionals…and really anyone interested in consumer intelligence. ?

We'll be in your inbox, or rather a notification tab, every two weeks with a new exciting topic and list of recommended further reading materials. ????

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Let's talk about today's topic — the importance of real-time consumer intelligence. ?

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As a brand, you accumulate a vast amount of data. Traditionally, you receive a brand performance report every month or quarter. However, with rapid consumer behavior changes and fierce competition, every brand is now looking for an edge.???

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And you can gain that edge with easily accessible real-time category and brand insights!??

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With live brand tracking, you benefit from:??

1. Knowing which marketing is really working, and why! Unlike your competitors who aren’t doing this, you’ll know just where to put your investments, wisely.?
2. Faster, timely decision-making. You can respond swiftly to emerging trends, consumer needs, competitor momentum or market changes.?
3. Competitive advantage. With access to consumer sentiment in real-time, you can proactively adjust brand positioning, product offerings, marketing campaigns, or pricing strategies.??
4. Reporting to leadership and internal teams, at your fingertips. You will have the numbers and proof of brand performance that your teams need, when they need them.

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What are the best sources for real-time analytics of your brand??

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1. Real-time market research platforms. You can measure brand health in real-time, over time, and against the competition. Platforms like ProQuo AI provide a detailed brand sentiment taken from over 1,000 survey respondents in the course of each month.?
2. Website analytics. The best way to see if your product pages attract customers. You can review specific metrics like Time on Page, Bounce Rate, or Number of Pages per Session weekly. Or check the "Realtime" tab during events or product launches.?
3. Social listening. Though not perfect, social listening allows you to understand how users feel about your products. You can check review sites and live track any mentions about your brand.?

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Here’s what one of our experts, Danielle Wiseman , Head of Brand Partners at ProQuo AI, said about the advantages of tracking your brand's health in real-time.?

"Having real-time consumer insights available as and when you need the data, is absolutely vital for any brand who is looking to measure and improve their marketing effectiveness! Why wait for your quarterly reports, or even an annual dip if you can have answers at your fingertips, ready for when your leadership asks for them?"

It’s not just us talking about real-time analytics being the future. Pwc and Google agree too. Here’s our recommended reading list:?

1. February 2023 Global Consumer Insights Pulse Survey | PwC?
2. Your consumer insights will be stronger if... | ProQuo AI?
3. The future of retail: Global trends shaping the next 5 years | Think with Google?

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We hope you’ve enjoyed the first issue. Next time we’ll discuss ways to efficiently track your competition. See you soon!?

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Your opinion matters to us, and we would love to hear your thoughts! You can reach us at: [email protected]?