Importance of Real Estate Photography

Real Estate photography gets positive results. If you can’t present excellent photos when selling a home, you’ll be stuck in a tough situation. Here's why you need to invest in real estate photography.

1. Help Clients Manage Their Stress 

A professional real estate photographer can help you help your clients with stress management. Look no further than the reasons most people get ready to sell a home for proof.

They’re moving in with a spouse or significant other. They’re expanding their space for children or sick relatives. They’re getting divorced, downsizing, upsizing. The list goes on. The longer their house stays on the market, the more stressed-out they’re going to be. And they’re going to have way too much on their plate to focus on those incidentals like photography, even though the incidentals can make an enormous difference.

2. Ease Your Stress Load As Well

The client’s stress isn’t all that matters here. You may have several clients you’re dealing with, closings to attend to, business tasks. It can be a burden on you, too.

Investing in real estate photography can help unload all that by giving you one less thing to worry about. It can also get a lot of the work off your plate when the offers start rolling in.

3. Sell the Lifestyle Image to That Next Buyer

You look at real estate photos for one reason, in particular. You want to find the home of your dreams that also fits realistically within your budget. All of this adds up to a lifestyle image.

You’re trying to envision the life you’ll have inside of the home. But it’s hard to dream big when you’re looking at a poor-looking picture. Investing in real estate photography keeps a potential buyer from scrolling past your listing. 

4. Improve the Turnaround Time

Once you hire a professional to take real estate photos, you’ll start to notice the massive effect it has on the level of interest in your listings. Most homes with professional photography sell much faster than ones that don’t. 

5. The ROI Will Likely Pay for Itself

The going rate can vary. Some charge by the hour. Some by the number of photos. Some by listing. But let's say you pay an average of $500 per listing for photographs that help your home sell 5% higher. Assuming your home sells at $150,000 instead of $143,000 (following this scenario), you paid $500 to get a $7,000 increase in sale price. Not bad, huh?

Originally published here.