The Importance of Quality Renders for Your Development Marketing Strategy Jo Prince Gillies

When marketing an off-plan property, it's important to choose a render company that can create high-quality life like images. This is because quality renders help instil confidence in potential buyers and interest in a development.

A quality render allows you to show different colour schemes, fixtures and finishes, as well as how the property will look when complete. This helps potential buyers to visualize what they are purchasing and feel confident that they are making an informed decision.

?When creating renders, there are a few key things to keep in mind. First, it's important to use high-quality images that accurately represent the property and your finishes schedule, so there's no misrepresentation issues at settlement?and also contain a disclaimer statement at the bottom. Second, is to choose colors that are true to life, and that will appeal to potential buyers. Lastly, you'll want to pay attention to the overall composition of the image. This includes things like the placement of the furniture and the angle of the camera. By taking care with these details, you can create quality renders that potential buyers will love and buy into.

Time frame is also something to consider, allot of companies can take 3-8 weeks to produce so try ensure this fits into the project timeline you are working with. Quality should not be a comprise when it comes to something as important as marketing your development.

Over the years we have found poor images can in fact cost more in the long run as buyers just can’t envision the end product and lack confidence so in most cases will hold off until the project is completed, when they can touch and feel, on the other hand quality life like images can assist us to sell out a project off the plan prior to completion in a shorter time frame and with less marketing budget, saving you $$$.

Depending on the size of the project, on a boutique project we normally suggest at least 4-5 renders, including an external, kitchen, bathroom, main bedroom /ensuite and living room, as well as a pool image if applicable. On a larger development we suggest showing two of the best designs in the project along with some quality externals and common areas ie pool, recreational facilities.

Over the years we have seen some pretty average renders that don't reflect the quality of the end product and doesn't do the project any justice. We often have developer's approach us in the later stage of marketing and they have sometimes over spent on things that don't assist with buyer attraction/lead generation often we will review all of the marketing material, project pricing, schedule of finishes, copy writing, and by simply making a few tweaks to renders and the direction in marketing we are able to get the project back on track and have a successful sell out. So in summary quality renders are very important, they need to be done by a reputable quality company that you can trust and feel confident in their ability to produce the results you are after, in order to market your development effectively.?

Render quality will greatly assist you in not only achieving a successful sell out but also help save on marketing spend. if you would like recommendations?on reputable quality render companies we have worked with in the past, please feel free to reach out.

The Importance of Quality Renders for Your Property Development Marketing Strategy written by Jo Prince Gillies