The importance of purpose-driven content, internal communications audits, micro-influencing and other insights
This edition of Worldcom Highlights is packed with advice and guidance around current issues. We hope you find these useful for your communication efforts this year.
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Why Genuine and Purpose-Driven Content is More Important Than Ever Before
By Coyne PR , our partner based in Parsippany, New Jersey, United States
Authentic communication helps your brand make sure that there’s a consistent story that audiences feel is more personal. With so many industries being inundated with tropes, cliches, and fluff, honesty can really help a brand stand out from the pack. However, this methodology isn’t just accomplished with communication, it’s backed up with action.
The Value of an Internal Communications Audit
By Springboard Communications , our partner based in Cork, Ireland
The positive impact that effective internal communication has on a business cannot be overstated. For starters, employees become more engaged and will often be more productive. How do you know if your internal communications are resonating with your team?
Why Your Brand Should Consider Micro-Influencer Marketing
By HBI Communication Helga Bailey GmbH , our partner based in Munich, Germany
Brands are always looking for effective ways to reach their target audiences. One strategy that is growing in popularity that’s worth watching is micro-influencer marketing. These influencers don’t have massive followings but are approached for brand partnerships because of how engaged their audiences are.
5 Key Considerations for Effective Multi-State Advocacy Campaigns
By Sachs Media , our partner based in Florida, United States
When government policy changes are on the horizon, a multi-state advocacy campaign can be a great strategic move. When federal action could create waves in an industry, building legislative momentum with communications across states can help you overcome policies with negative impacts.
>> READ MORE INSIGHTS FROM WORLDCOM EXPERTS HERE
Free eBook: The Future of Communications
With pivotal elections across the globe, continuing conflict in many regions of the world and significant economic challenges, organisations are certain to need expert communications in 2024. So, we asked Worldcom Public Relations Group’s Global Partners to share their predictions and advice for the top trends and challenges that will shape communications and the PR environment in 2024.
News from around the Partnership
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Four Worldcom Partners Recognized In Ragan’s Communications Top Places to Work in Communications 2024
Four Worldcom partners recognized on the esteemed list are:
Phillips Group Announces New Leadership Structure
Resorts World Las Vegas Selects The Pollack Group to Elevate National Public Relations Presence
Springboard Communications Joins Global Ranks As Worldcom Public Relations Group’s Newest Partner
IN.FOM Successfully Launches Samsung Galaxy S24 in Singapore
Nuffer, Smith, Tucker Public Relations Celebrates Their 50th Anniversary with a New Website and an Expanded Client Roster and Team
The Best Careers in PR
Are you looking to grow your career in PR and communications? Do it at one of the best agencies in the world! Check out what positions are open within our partner agencies.
Thanks for reading! We hope these highlights added value to your PR & Communications efforts in 2024.
>>You can keep up to date with our latest expert communication news and analysis by subscribing to our regular newsletter.
Love the comprehensive insights shared here. Have you considered leveraging interactive content strategies like gamification in your campaigns for deeper engagement, moving beyond traditional forms to capture audience interest in a crowded digital landscape?
Embracing genuine content echoes Socrates - wisdom begins in wonder. Keep being curious! ?? #InnovationInCommunication