The importance of personalisation in luxury retail
It is no secret that customers of high-end products in the luxury retail segment expect services that complement the exclusivity of their purchases. According to a survey conducted by Deloitte, those who expressed a preference for personalised products and services are even willing to pay a 20% premium - and that percentage may even be higher within the luxury segment.
Luxury retail is not just about the quality of the products. The uniqueness of the shopping experience and the products alike are important aspects as well. By offering a one-of-a-kind in-store experience by allowing your customers to add (extra) emotional value to your products, you can make your customers feel valued and improve the overall brand perception!
Make impact with (the creation of) personalised satin ribbons
A study from Epsilon found that a 80% of consumers are more likely to do business with a company that offers personalised experiences. For luxury brands, this translates into personalisation at every touchpoint, from the product itself to the packaging.
A personalised ribbon is more than just a decorative add-on. It shows attention to detail and commitment to client satisfaction. When you involve your customer in the process of creating their own personalised ribbon (and possibly assisting them as a service!), as well as when the receiver of the gift receives your product, it creates an emotional connection. A simple product gets transformed into a heartfelt gesture that significantly enhances perceived value and boosts customer loyalty.
Can't wait to see what our unique, in-store personalisation experience can do for your store?
Try the PIY Startkit for free! Visit https://piystartk.it for more information.
Personalised online shopping for brand differentiation
By offering a personalised shopping experience online as well, matching your in-store experience, you can truly differentiate your brand from your competitors. Customers used to the shopping experience offered at your store featuring the creation of personalised satin ribbons, can enjoy a similar experience online with PIY Online (available for WooCommerce, Magento, and Shopify)!
A Bain & Company study suggests that customers who engage in personalised shopping experiences with an online retailer can result in a 10 to 30% increase in revenue for the brand!
This is how it works:
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Conclusion
The power of personalisation in the luxury industry cannot be understated. As illustrated by the insights above, the demand for personalised products and services is a great opportunity for luxury retailers. Enhance the emotional value of any of your products, and deliver unique experiences!
Whether through an in-store personalisation experience with the PIY Startkit, or the convenience of PIY Online, don't just meet the expectations of your customers; exceed them!
Get in touch
Contact us today to learn more on how our personalisation solutions can help your business grow:
Tel. (NL - HQ): +31 (0)78 20 55 200
Tel. (UK): +44 (0)1744 90 29 97