Branding is vitally important; it is the impression your business leaves, your larger identity and recognition. You have the power to define what the world sees when they think of your brand, so here are a few steps to help you establish an authentic and accurate reflection of what your business is.
- Decide how you want to be seen: Have a clear focus for how you would like for people to perceive you. You want to be authentic but also appropriate for the audience you desire.
- Amplify what you offer: What is your value proposition? What problem are you hoping to solve for your customers? Find your niche and offer them something that is distinctly yours.
- Know your audience and your competition: Construct a profile of who your typical customer would be, what they like and dislike, and what other brands in your field they may associate with.
- Create coordination physical deliverables: Let your website, business card, letterhead, and social media profiles all flow together with similar styles and color palettes. This makes your brand that much more recognizable!
Personal branding is essential for growing your business and for building an online presence. 82% of consumers conduct online research before making a purchase online, make sure your brand is established and consistent throughout!
