Importance-Performance Map Analysis (IPMA)
Christian M. Ringle
![Christian M. Ringle]()
Christian M. Ringle
Professor of Management and Decision Sciences at Hamburg University of Technology
Get to know the Importance-Performance Map Analysis (IPMA) and how to use it. You can obtain all the results needed from the statistical software SmartPLS 3 (www.smartpls.com)!
https://www.emeraldinsight.com/doi/abs/10.1108/IMDS-10-2015-0449
Ringle, Christian M., and Marko Sarstedt. 2016. "Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis." Industrial Management & Data Systems 116 (9).