The Importance of Optimising Meta Descriptions for Your Blog Posts

Meta descriptions are the snippets of text that appear under your page title in search engine results pages (SERPs). They are a great opportunity to persuade searchers to click on your link and visit your blog post.

A well-optimised meta description should be:

• Compelling:?It should make searchers want to click on your link and learn more.
• Relevant:?It should accurately reflect the content of your blog post.
• Short:?Meta descriptions are limited to 160 characters, so you need to make every word count.
• Optimised for keywords:?You should include your target keywords in your meta description, but don't stuff them in there.

Here are some stats that show the importance of optimising meta descriptions:

• A study by Backlinko found that meta descriptions can increase click-through rate (CTR) by up to 50%.
• Another study by Moz found that meta descriptions with a keyword in the first 50 characters had a CTR of 19.8%, while those without a keyword in the first 50 characters had a CTR of 12.9%.
• A study by Search Engine Journal found that the average CTR for a blog post is 2.3%.

The bottom line?

If you want to get more traffic to your blog posts, you need to optimise your meta descriptions. By following the tips above, you can write meta descriptions that are compelling, relevant, short, and optimised for keywords. This will help you increase your CTR and get more people to visit your blog.

Bonus tips

Here are some additional tips for writing optimised meta descriptions:

• Use strong verbs and action words to grab attention.
• Include a call to action, such as "click here" or "read more."
• Use keywords throughout the meta description, but don't overdo it.
• Keep the meta description under 160 characters.
• Use a free tool like Google's Keyword Planner to help you choose the right keywords.

By following these tips, you can write meta descriptions that will help you get more traffic to your blog posts.

P.S: If you're looking for someone to go through your website and identify opportunities for improving on-page SEO, reach out to me. I'll be happy to help!