Importance of Online sales for retail business

Ecommerce has experienced a quantum leap during the COVID-19 pandemic, especially for food, groceries and essentials. Many grocery stores to having to go online to full fill their customer needs remotely and keep increasing their revenues. As a result, the idea of e-commerce became very convenient to many customers making their lives easier. A global survey shows consumers are more likely to continue shopping online even post-COVID-19.?

Besides the quality of the products, you offer at your store and to make your website stand out from other online stores, you should give the right attention for the following key success factors:

v??Outstanding customer experience.?

o???Ease of use during navigation on the store and during the order processing.?

o???Giving the customer the right attention.?

o???Open with your customer a personalized channel including receiving the feedback.

o???React to customer complains & feedback in the right way and at the right time.

o???Speed in delivery?

v??The right investment in marketing.

v??Implementing personalized marketing experience with potential clients and customers.??

v??Having varieties in campaigns and promotions all the time.

v??Time to market.

Technology should play a major role to achieve the above key success factors through the following channels:

v??Implementing proper eCommerce platform to save the time and efforts. Developing website from scratch is not the proper approach if we are keen on the time to market.?

v??Implementing proper customer support/chatting tool and governance with the customers

v??Implementing proper integration with the backend, delivery arm system, payment gateway and other systems to secure smooth order processing.

v??Implementing an AI-driven recommendation engine to take your website to the next level and enhance customer experience.??

v??Implementing smart marketing tools and systems to increase the return on investment (ROI) from the marketing spending.

With the right technology you should select the right marketing partner who understands your business well for Building strong marketing plan and executing it to bring traffic to your online store and to give you the proper consultation on the right promotions/campaigns ideas to bring more customer and increase your share of wallet.

That is why it is very important to select the right specialized technology and marketing partner (s) to be able to drive the growth of revenue through your online channel.

Grow Digital managed to bring the proper technology service catalogue and the right expertise in marketing under one roof to be able to support you in building & operating successful online store and to support you in your growth journey.????