The importance of niching down

?? I firmly believe that coming up with Content Ideas is a matter of being well-organized.

?? Not a matter of inspiration or motivation.

And I say this, after suffering burnout. I could even open the Google Docs for months. Let alone, create something fresh.

Do you know how I overcame it? By starting working with systems. I give many examples in this guide regarding Systems and Content Strategy generally, but I would love to give special credit to this:

?? Niching down.

Once you know exactly:

• Who is your targeted audience
• What their pain points are
• What solutions you can give to ease their pain points

You don’t run out of content ideas. Everything becomes clear ?

You should build systems to help you when you need them most. Even when you are not motivated or in the mood of creating. With Systems, you don’t need to create content daily.?

??Niching down is the secret sauce of never running out of content ideas.

Take some minutes to create a clear “mission” tagline:

I/we help ________ to ________ by/through ________.

And look at it when you need to publish something ??

Everything then falls into place.?

Do you believe that inspiration plays such an important role when creating content? Or is it a matter of being well-organized?

If you want to go in-depth regarding working with systems, check this Guide (it's not free).

Thanks for making me feel helpful ??

Maria Papadouri

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