The importance of newsletters

How to launch a newsletter on LinkedIn

According to the American Writers and Artists Institute (AWAI), “e-newsletters are experiencing a BIG resurgence in the marketing world. Every industry is using them — from small, local boutiques, veterinary offices, and spas, and they're a huge need in the B2B world, too. In fact, 77% of B2B companies rely on newsletters as part of their marketing efforts.”

So why don’t you have a newsletter?

1. You may think, a newsletter doesn’t sell.

That’s not true.

For years, I published a newsletter that featured links to articles about current events with a synopsis and perspective from my company, and a kicker sub headed “What’s New for You” which pointed out what our company could do to address the issue at hand.

So, you newsletters can accomplish multiple missions—inform, entertain, build rapport, strengthen relationships, nurture funnel sojourners, sell, or generate leads.

2. You lack a writing resource

The fun part is starting the newsletter and sending the inaugural edition. The challenging part is cranking one out on a daily, weekly, biweekly, monthly, or quarterly schedule.

You could do it yourself, but even if you have strong writing skills it costs time and energy, and you may be too close to the topic to put yourself in the position of the reader.

The alternative is to outsource to a writing resource, which is far less expensive and demanding than hiring a full time employee.

How much will that cost? It depends.

According to AWAI, these are industry-standard retainer fees:

What does that buy you? Research & writing time, proofreading, reasonable revisions, and in the case of a LinkedIn newsletter, production. Production means setting up your LinkedIn profile or company page?so you can send newsletters, then publishing them on the platform.

Another benefit: having an outside writing resource “stay on your case” is an invaluable motivator to actually get the newsletter written and published. Your writer has a powerful economic incentive to make it happen and keep you on track.

What Terryfic Writing Can Do for You

We can provide all of the above services plus help you increase your personal connections and your personal and company page following, as well as convert them to newsletter subscribers.

Interested? InMail me, call 708.334.8414 (m), or email [email protected].

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