THE IMPORTANCE OF MOTIVATING YOUR EMPLOYEES

When we hear the term employee motivation, Google is often the first thing to come to mind. It has always been the greatest example of somewhere where workers are happy and increase their performance thanks to the initiatives carried out by this great business giant. Who wouldn't like to take a break from their working day by playing a game of table football or going to one of the massage rooms?

The problem comes when we seek to implement this type of philosophy to bring recognition and benefit to our employees and we realise that we do not have either the capital, nor the infrastructure to install a slide in the office to get down to our cafeteria.

So how can we motivate our employees? A very effective alternative is to reward their effort, or to put it in a more technical way, through incentive programmes. And here the big question arises: do incentive programmes really work? The answer is undoubtedly yes, but for this to happen, they must be well structured and implemented. Read on and we will tell you how you can make this happen.

5 Keys to implementing an effective incentive programme

• Define your objectives: Define concrete objectives, foresee how you will manage the administration, the allocation of points, their use, the budget allocated... Good management and order will save you from unnecessary headaches.
• Attractive incentives: Each employee is unique and has different tastes and needs, so it is important to have a good catalogue of prizes, from gadgets, gift cards that give them freedom of choice, to experiences that they can also enjoy with their family. To do this we must contact various suppliers to negotiate the best conditions.
• Reach everyone: A points-based programme makes it possible to reward a higher volume of employees. If the budget does not stretch to offering a gift for every achievement, the points system is a great way of reaching everyone. Employees can access more and better rewards the more points they accumulate. In addition to achievements, acknowledge milestone days, such as birthdays or length of service. All employees will feel valued.
• Beware of management: Managing an incentive programme can involve a lot of work, as well as high implementation and maintenance costs. Outsourcing is definitely the most efficient and cost-effective solution. The ideal thing would be to have a company that offers a good platform that automates and facilitates the allocation and redemption of points, that manages suppliers and offers a varied and attractive catalogue of prizes, in addition to taking care of the logistics of delivery and sending notifications to employees.
• Communicate and communicate: The first and most important step in launching your incentive programme is ongoing communication. The employee must be made aware that the programme exists. They then need to know the challenges the company has set, and how to report each achievement, thereby earning points and keeping the incentive and acknowledgement alive.

Which platform can I use to create an incentive programme?

At Vip District we have developed the Vip Incentives platform for you to set up your own incentive programme. Our platform brings together the five key elements mentioned above and will allow you to implement a successful incentive programme in your company, with high technology and service to guarantee maximum control and minimum management.

Find out more about Vip Incentives:

• Support and control: The platform consists of different management tools, such as a Back Office, with which you can manage the programme and obtain reports, and a balance account, which will allow you to know the financial and invoicing flow in an automated way. You will also enjoy an excellent User Experience, both as a manager or user, thanks to a multi-language platform that allows private access to users from any device via the web or app.
• A unique space for the company: Customise everything from the design of the platform to the name of your "points currency". A space totally aligned with your corporate image that reinforces the company's branding.
• Extensive catalogue: From gadgets to technology, via experiences and big brand gift cards. An extensive catalogue, with different categories, which you can customise. What's more, forget about managing suppliers and logistics, the platform takes care of that.
• Notification system: Your employees will always be aware of their progress. The platform has automatic notifications of point deliveries and available balance reminders.
• Segmentation: You will be able to create specific campaigns for a certain employee profile, according to their department, branch, position, etc. Employees only see the campaigns that are enabled for their profile.

It is clear that we are facing a cultural change within the business sector, in which valuing and rewarding the efforts of employees is becoming increasingly important. The way forward is to find systems and programmes that benefit workers and make them feel part of the company. Platforms such as Vip Incentives make this task easier and more efficient.

Click here for more information.