The importance of the “mobile” or vertical video format

Author: Camilo Buitrago Skytop Digital Services Date of the initial release February 16th, 2023

Vertical content today is one of the strongest trends in terms of digital marketing regarding content. Mainly because the vertical video format is easy to create and consume on mobile devices — the primary device type in which content gets displayed on social networks.

Not having to turn our devices to watch a video improves our user experience since the natural shape of our cell phones is in a vertical position. Hence, it became the number one format: the vertical or “mobile format.”

Vertical videos = More conversions?

Keeping the audience’s attention for long periods is another reason why posting vertical videos maximizes the efforts of brands that rely on their marketing strategies for social media.

A study by the Buffer agency revealed that vertical video social ads have a conversion rate of up to 90%; in the same way, they also realized that less than 30% of users are willing to turn their mobile to see an ad that is landscape (horizontal). And even if they did turn on their cell phones to see the videos, they only sought about 14% of the content in this format.

6 tips for recording better mobile videos

This new trend has caused the horizontal format to lose potential, which is why many content creators have already migrated to the mobile format, expanding to new horizons and thus gradually adapting to modern consumer behavior trends.

Your band can do it, too, by applying these tips to record better vertical videos with your mobile device:

1. Plan the content you want to show in the video.
2. Think about the video format you will use before you record it.
3. If your video has a voiceover, add subtitles. Some users watch the videos during work or in public spaces, so subtitles improve their user experience.
4. Audio quality is critical for videos. So if there will be a voice in your video, make sure it is audible and crisp.
5. The first few seconds are essential to engage the user to consume the entire video; try to hook the audience in your introduction.
6. Dedicate enough time to edit your videos. “Editing is divine.”

#Digitalmarketing #videoformat #smallbusiness

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