The Importance of Mindset

In many ways, starting a business is the easy part.? A lot of people start a business, but most of them fail within 10 years.? These business owners may well know the tactical approach they need to take to build and sustain their business, but they often don’t have the mindset that will support this.

Start With Mindset

In order to implement the tactics and techniques needed to grow a business successfully it is essential to start with your mindset.? Running a start up business is very different to running a million pound operation, so you need to ensure that you have the belief systems in place which will lead to the necessary shifts in behaviour.

For female business owners, this can be particularly challenging as historically the majority of privately owned multi million turn over businesses were run by men. Women are more likely to be running smaller businesses and often have limiting beliefs around growing their business significantly. They are held back by their belief systems, fears and sense of self-worth/image, meaning they do not take the actions needed in order to grow their business.

In order to take your business to the next level you need to be a bolder and more courageous version of yourself by using your emotions intelligently.

If you are interested in my FREE training on how to scale your business to 7 figures, you can access it here:

Leadership Training for Female Business Owners

What is Emotional Intelligence?

The original theory of emotional intelligence (EI) was developed by two US psychologists, Peter Salovey and John Mayer in 1990.? It is now often referred to as EQ and is relevant in all areas of your life.

The five steps to emotional intelligence were first written about by Dr Hendrie Weisinger in 1997.

1. Self Awareness

This is the ability to see yourself with your own eyes and be aware of:

• Your goals (short/long term)
• Your beliefs (yourself/others)
• Your values (things that are important to you)
• Your drivers (that affect how you work)
• Your rules (the shoulds, musts, oughts)
• Your self talk (your inner voice)

You need to be able to identify those things that trigger your emotions, and use these mindfully to achieve positive outcomes.

1. Emotion Management

Managing your emotions effectively involves becoming mindful of those behaviours that really don’t get you anywhere.?

Try the 5 step freeze-frame technique based on the HartMath system (Doc Childre)

• Recognise stressful feelings & freeze frame them
• Shift your mind away from disturbing emotions
• Be calm and recall a positive, fun feeling
• Ask your heart, what is a more effective response?
• Listen and do what your heart says

1. Self-Motivation

Being self-motivated calls for four essential actions

• Adopt positive self talk
• Build an effective support network
• Visualise an inspirational mentor
• Create a conducive environment (air, light, sounds, visual images)

1. Relationship Management

Relationships are the coming together of two or more people for their mutual benefit. They include personal partnerships, family, friendships and relationships with work colleagues..? Effective relationships require

• Reciprocity i.e meeting each other's needs
• Skills - dynamic listening, empathy & questioning
• Time - continuity which builds trust
• Engage in exchange - information, thoughts, feelings and ideas

1. Emotion Coaching

Help others to develop their EQ capabilities, to resolve conflict, to be solutions focussed, to communicate effectively and to become motivated.

If you are interested in my FREE training on how to scale your business to 7 figures, you can access it here:

Leadership Training for Female Business Owners

What Exactly is a Growth Mindset?

A growth mindset is a concept developed by psychologist Carol Dweck in her research on achievement and success. It refers to the belief that abilities, intelligence, and talents can be developed and improved through dedication, hard work, and learning.?

This is in contrast to a fixed mindset, where individuals believe that their traits and abilities are static and cannot be changed.? People with a growth mindset embrace challenges, persevere through setbacks, and see failures as opportunities for growth.

A growth mindset is essential if you want to grow a business to 7 figures.

If you are interested in my FREE training on how to scale your business to 7 figures, you can access it here:

Leadership Training for Female Business Owners

These are the key characteristics:

1. Resilience in the Face of Challenges:?

Scaling a business to seven figures often involves facing significant challenges, including increased competition, financial constraints, and operational complexities. A growth mindset will encourage you? to view these challenges as opportunities for growth and learning rather than insurmountable obstacles.

1. Embracing Innovation:?

Growth typically requires innovation, whether it's developing new products or services, exploring different marketing strategies, or improving operational efficiency. A growth mindset fosters a willingness to experiment, take calculated risks, and adapt to changing market conditions.

1. Continuous Learning:?

To sustain and accelerate growth, you need to continually acquire new knowledge and skills. A growth mindset promotes a hunger for learning and an openness to feedback, enabling you to stay ahead of industry trends and evolving customer preferences.

1. Persistence Through Setbacks:?

Achieving a seven-figure revenue is not always a linear path; setbacks and failures are inevitable. A growth mindset helps you to maintain your determination and resilience in the face of disappointments, using setbacks as opportunities to refine your strategies.

1. Adaptation to Market Changes:?

Markets are dynamic, and what worked in the past may not work in the future. A growth mindset encourages flexibility and the ability to pivot when necessary, ensuring that the business remains relevant and competitive.

1. Building a Growth-Oriented Team:?

A growth mindset can be contagious within an organisation. When you embody this mindset you tend to attract and retain employees who are also growth-oriented, creating a team that collectively drives the company toward its seven-figure goal.

1. Long-Term Vision:?

Scaling a business to seven figures often involves setting and achieving long-term goals. A growth mindset keeps you focused on the bigger picture and committed to the journey, rather than seeking quick fixes or short-term gains.

1. Customer-Centric Approach:?

Successful growth often relies on understanding and meeting customer needs. A growth mindset encourages you to listen to customer feedback, adapt your offerings, and continuously improve the customer experience.

1. Financial Literacy:?

Achieving a seven-figure revenue requires a strong understanding of financial management and strategy. A growth mindset encourages you to seek financial knowledge and make informed decisions about investments, expenses, and profitability.

1. Celebrating Achievements:?

While focused on growth, it's also important? to celebrate milestones and successes along the way. A growth mindset allows for the recognition of achievements without complacency, motivating further growth.

In summary, a growth mindset is vital if you want to achieve a profitable seven-figure revenue business as it fosters resilience, adaptability, learning, and innovation—all of which are essential for navigating the challenges and opportunities that come with scaling a business to that level of success.

If you are interested in my FREE training on how to scale your business to 7 figures, you can access it here:

Leadership Training for Female Business Owners