The Importance of a Marketing Review

The EFOY is fast approaching, and as we start preparing for taxes and crunching numbers, this is also an ideal time to do a Marketing Review; a Health Check, to see how your marketing activities have been performing.

Whilst it’s important to look at key figures, such as growth in profit, or new customer numbers, to see how well your business is doing, often we overlook marketing to determine whether it’s getting good ROIs for your marketing dollar. Do you have a target audience, and are you reaching them? Do you know if you’re throwing marketing money away unnecessarily?

This is where a Marketing Review can help. When assessing your marketing, ask the following:

• Being reactive or proactive:

Are you being reactive with your marketing, or do you proactively plan ahead? Do you have a clearly defined Marketing strategy that extends to the long term?  Your business needs to have a course and direction in marketing to deliver your message. Being proactive allows you to set the pace and even be the trendsetter amongst your competitors.

• How you value your marketing:

Do you have much faith in your marketing activities? Marketing has the potential for great impact and reach, however not all businesses take it seriously, and would rather direct their funds to other areas. In today’s world of information overload, your business needs to stand out from the crowd. How much value are you putting into your marketing?

• Identifying your ideal client:

Who is your ideal client? Can you describe what they like, how they dress, where they live? The key to a solid marketing strategy is the development of an ideal customer profile. Your entire business, message, product or services, sales, and support should be built on this ideal client group.

• How social media fits with your business:

Although Social media has gained popularity in the recent years, some businesses have yet to discover its benefits. Are you unsure how social media fits with your business or not sure if it’s worth spending time on? Social media is an effective way to target your audiences and to understand your customers better. No matter what kind of business you have, there is always a place for social media.

A Marketing Review can assess your current marketing activities, identify weaknesses and strengths, and tell you whether you’re spending your marketing dollar effectively. If you're unsure about any of the above questions, then we can help you! Here at Concept Designs and Marketing, we conduct comprehensive marketing assessments for businesses. Our Marketing Reviews give you a detailed look at the 30 Key Components to ensure you are getting a great return on investment for your marketing dollar.

Get in touch today!