The importance of a logo

Why a logo is important?

The purpose of having right brand logo serves as the visual rendition of a brand and works as the building block of branding. A study by Finance Online says that 75% of people recognize a brand by its logo. A well-designed logo helps businesses to attain prominence and distinction in the consumer base. A logo is the first impression of a brand. The logo stands for the global recognition of a brand. If the acknowledgment and domination are not adequate, let’s discuss the importance of a logo in detail.

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Holds a strong first impression:

As they say, you should never mess with the chance to make a notable first impression. Forbes says that a business merely has a few seconds to create an impression. Customers will pay more time if it hammers their minds. A logo is the first thing to get noticed by your audience and maybe the lasting identity of a brand in the viewer’s mind. A logo has the efficiency to hold people to make a judgment and interact with your business. If the customer feels attracted and engaged, they are more likely to purchase from you.

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Expresses brand identity:

Successful branding always tells a story and interacts with the customers’ emotions in an influencing way. A logo serves this base and works as an important specimen to form a brand’s identity, which is a crucial thing for a business to earn visibility and growth. Creating a logo aligned with the brand’s overall vision is important for the brand to develop in the market. According to Reboot, having one single-colored logo increases brand recognition by 80%. The audience will associate a particular color with your business, thereby increasing brand recognition and improving sales. This is all informed under the color psychology of branding.?

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Distinguishes in the market:?

Dare to be uniquely different. Among the infinite contents and advertisements, it is important to make a mark in the consumers’ minds. A well-designed logo communicates everything from the company’s background to the company’s goal. Your logo delivers your business value and shows why you are better in the market than your competitors. A logo will differentiate and position your brand strongly in the corporate world.

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Fosters brand loyalty:?

Consistency is the key to success. With the growth of your brand, your logo will become familiar to a wide range of consumers. A recognizable logo plays an important part in building brand’s loyalty. Customer familiarity creates a trustworthy perception of your brand. If you like Zara clothes and buys them repeatedly, it means you have built trust with them. When you are purchasing makeup products from a store, the newly launched makeup from Zara will automatically attract you and make you feel secure to buy them. Once your customer like your brand, they will seek you again and again. Your business logo is the first thing they will notice and remember as the memory of your brand.

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Stays in the mind:?

As we are discussing, your logo leads the audience to your company. A good logo triggers positive recall about your brand. To be more specific, some audiences may forget the name of your business, but they can instantly associate your logo with their memories of your brand. Therefore logo is the main thing that grabs the market attention of your brand.?

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Serves as a strategic branding tool:?

It is important to have a well-defined strategy that shapes your brand values and goals. Your logo is the thing that communicates the brand with marketing channels. Placing the logo on all marketing channels, packaging, products, social media, websites, etc. is a constant strategic advertisement. A well-developed logo successfully associate viewers with the brand by placing it on the website, social media platforms, business cards, packaging, physical locations, and much more.

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The audience expects it:?

Last but not the least, a logo is the first thing your audience expects when they encounter any communications from your brand. If you don’t have a logo, and not planning to invest in it, then you are missing an opportunity to make your business remarkable and stick in the minds of your audience.

Over to you! As you probably can see you need a logo as the most important part to have a successful brand and business, and why brands with good logos are ahead of the others and few suffer a setback. This is the reason established brands like VI (VODAFONE), AIRTEL, BLACKBERRYS, Coca-Cola, McDonald’s, and more are evolving with their logos. Logo voices a defining role in the growth of your business, it presents the brand with an eminent identity. To augment brand loyalty, and strengthen credibility and professionalism, logos are important.?

Lastly, do not let go of commerce for the sake of art that distracts your customers. Keep the logo readable with your brand value. The audience will either ‘get’ the brand image or ‘hate’ the logo. Set your logo carefully that will prosper your business with an evident profit.