The Importance of Local SEO in 2023

As the name suggests, local SEO involves enhancing a brand’s online visibility across searches for a particular location. Let’s consider the example of an SEO agency in Pune. Improving local SEO for the agency would involve using the city or area in which the SEO agency operates. For instance, it could include optimizing the agency’s website for terms like SEO services in Pune, SEO agencies in Pune, and digital marketing services in Pune.

Improving local SEO helps increase local search prominence and makes it more visible to local businesses or companies looking to establish their business in Pune. Local SEO is a more specific and focused SEO approach against the initial one, where businesses strived to outshine each other at the country or global level. But apart from visibility, what makes local SEO vital for every business in 2023? Let’s explore some aspects.

5 Reasons Local SEO is Important in 2023

Here’s why businesses, especially small and mid-sized ones, should invest in local SEO.

1.?????Local SEO Statistics

Of course, as an experienced SEO agency in Pune, we always advocate the importance of local SEO. But we support our advocacy through figures. Here are some local SEO statistics that establish its relevance and significance in the modern context.

·??????Approximately 45-47 percent of all Google searches include local intent

·??????About 96-98 percent of users search online to find a local business

·??????The conversion rate of local searches is as good as 27-29 percent

·??????Roughly 48-50 percent of all near-me searches will lead to an offline store visit

A local search is done with the intent of a quick visit, probably on the same or in a day or two. For instance, when someone searches for the term local restaurants in Pune, they plan to visit the restaurant immediately or perhaps the next day. Imagine your restaurant ranking in the list. It can help you earn the business!

Now, there’s something called hyperlocal SEO as well. It is next-level local SEO, where a company targets a particular region. Continuing with the above example, searches would look something like restaurants in Wakad, restaurants in Hinjawadi, etc.

2.?????Increased Local Traffic

Organizations invest in local SEO to increase their local traffic. Doing it through professional SEO services in Pune can help them accomplish their goals. Every business intends to go global. But that comes later. Companies must first focus on local businesses and potential local customers. It holds true, especially in the case of highly localized businesses like salons, restaurants, coaching institutes, furniture shops, etc.

Local SEO helps cut down on competition from other nearby cities or regions. It helps companies focus on a particular city or town and limit the competition to local peers. Hence, consistent efforts in the right direction can help expedite the ranking process and enable a business to outshine its peers at the local level, thus increasing local traffic.

3.?????Enhanced Conversion Rates

Local searches have a considerable conversion rate of nearly 30 percent. Ranking high across local searches helps you establish yourself as a trustworthy brand. The better the ranking, the more people trust you. Besides, people prefer buying some goods or availing some services locally rather than traveling miles for them. Let’s take the example of consumer-facing businesses like furniture, flowers, sweets, etc. In most cases, people prefer buying these items from nearby shops rather than a distant one.

4.?????More Cost-Effective Advertising

A business should first target local potential and then step outside for geographical expansion. Accordingly, local entrepreneurs invest in advertising their businesses through localized brochures, flyers, hoardings, etc. But all of it can cost a lot of money. Instead, companies can invest in local SEO and strengthen their local rankings for various local searches. Today, most people have a mobile phone and the internet. So, why not invest in local SEO and save money while reaping equally good results?

5.?????More Local Reviews

Around 85 percent of users read online reviews before buying anything from a local business. Thus, local online reviews undoubtedly matter. But for that, you need local SEO, which can help you get more local customer reviews. However, that’s not it. Responding to feedback, whether a bouquet or a brickbat, can increase your business’s trustworthiness. Google acknowledges it as a sign of customer care and experience.

Give your business the local ranking advantage with BrainMine, a reliable name for digital marketing services in Pune. With over 12 years of experience delivering remarkable results across the digital space, BrainMine has built an unmatched reputation and a strong position in India’s digital marketing space.

So, whether you are a global enterprise or a sprouting local startup, count on us for the best digital marketing and SEO services in Pune, and we wouldn’t disappoint you. Please contact us or write to us at [email protected] to connect with our experts.