Importance of Linkedin presence for NGOs

Since the inception of Linkedin in its co-founder Reid Hoffman's living room in 2002 and officially on May 5, 2003, the digital era has changed 360 degrees. Linkedin has given a platform to individuals and organizations to have a global presence with the liberty to express their opinions and the opportunity to make a change.?

To answer one of the most pressing questions, whether or not a Linkedin presence is essential for your NGO, the answer is a big yes! Linkedin connects NGOs with 810 million professional members across more than 200 countries, primarily including everyone from prospective board members to people interested in making significant contributions, as well as talented employees and skilled volunteers passionate about working for a good cause.?

Here's how Linkedin can turn into an irreplaceable ally for your NGO with its wide range of connectivity, exclusivity, and, advantages, mainly catering to the needs of your NGO.?

1. One step close to the community:

Linkedin allows your NGO to build a devoted online community that advocates for your organization's work by supporting the content you create to highlight the insights and ongoing activities of your NGO. By sharing impact stories with the online community, NGOs can strike a chord with their existing and potential supporters, beneficiaries, and followers.?

2. Professional Networking:

One of the most significant advantages of the digital age is that the whole world has merged into the palm of your hand. Presence on Linkedin gives you access to a widening community of like-minded professionals, volunteers, potential partners, donors, and experts in various fields gathered to work for a good cause.?

3. Opportunity for Recruitment and Volunteer:

Your NGOs' presence on Linkedin intends to showcase the mission, values, work culture, and goals, which can attract sincere volunteers willing to contribute their skills and time by working for a good cause. NGOs can browse and find volunteers and employees who align with their goals and vision and recruit them.?

4. Global Visibility and Credibility:

An active presence on Linkedin will allow your NGOs to stay connected with the users regardless of geographical boundaries, eventually increasing the reach of resources, ideas, and supporters around the globe.?

Your NGO's profile on Linkedin will increase visibility and build trust through regular updates about the organization's activities and insights, and success stories showcasing NGOs' commitment towards its goal. ?

5. Effective Fundraising:

Linkedin also provides your NGO with different features to encourage your audience to contribute and show their support by fundraising.?

NGOs can add a custom button that will lead to your chosen URL, such as the donation page on your website or the page for an urgent appeal. Posting impact-oriented content on Linkedin and even sending messages to LinkedIn users directly on the platform with calls can encourage your audience to donate to your NGO.??

Consider LinkedIn Sales Navigator to make the fundraising process easier and quicker. With LinkedIn Sales Navigator, you can quickly identify strategic prospects, see if you have mutual connections who can make an introduction, and more.

Other than that, Linkedin also offers eligible nonprofits up to a 50% discount on core talent, learning, and fundraising products. NGOs can also benefit from paid advertising on LinkedIn. Linkedin also has dedicated support, events, and free online resources to help NGOs be successful.

To get more information regarding fundraising benefits click on this link: https://nonprofit.linkedin.com/fundraise

Consistent Presence on LinkedIn can do wonders for your NGO and empower NGOs with the resources and products they need to drive global social impact. Support and contribution from users will boost the reach and will lead to the social and financial sustainability of your NGO.