Keyword Mapping is a crucial step after conducting Keyword Research and before creating a Content Plan. It involves identifying and organizing the main and sub-keywords for your website. Think of it as a roadmap that guides the creation of engaging and useful content for your target audience.
- Organizes Content: It helps in identifying the main and subtopics that need to be covered.
- Improves SEO: It aids search engines in understanding and better ranking your website's content by categorizing keywords into pillars and clusters.
- Avoids Keyword Cannibalization: Prevents competition between pages for the same keywords, which can negatively impact your SEO strategy.
- Enhances User Experience: Guides users to the content they are searching for, signaling to Google that your content is valuable, which helps improve your ranking in the first SERP results.
- Supports Internal Linking Strategy: Helps organize keywords into pillars and clusters, facilitating the development of an internal linking strategy.
- Conserves Resources: Helps avoid wasting your SEO budget by preventing the targeting of keywords with the same search intent across multiple articles.
- Keyword Research: Use tools like SEMrush and Ahrefs to find keywords relevant to your industry.
- Extract Existing Keywords: Identify the keywords your website is already ranking for using Google Search Console.
- Organize Keywords: Group the keywords into logical clusters based on main and subtopics.
- Create a Mind Map: Use a mind map to visualize the relationship between different keywords, and you can use tools like Coggle.
- Develop a Content Plan: Create a detailed plan for the content you will produce based on your keyword mapping.
