Importance of Including “ Body Shape and Type ” Determiner Features in Shopping Apps

Importance of Including “ Body Shape and Type ” Determiner Features in? Shopping Apps?

When it comes to fashion, we are witnessing significant shifts in consumer purchasing behaviour all over the world. The number of online shoppers is rapidly increasing. But there is one issue that everyone faces when shopping online, and that is the issue of fit.

One size never fits all. A dress that looks great on one person/body type may not suit another. Therefore, it is important for one to understand their body type. Body Shapes and types are widely differentiated in various categories such as Hourglass, Triangle, Pear Shaped etc. Understanding your Body type will give you an idea of what outfit will suit you better.?

How does Body Shape and Type Determinator help consumers?

With leading fashion brands like Myntra introducing size calculators on their shopping apps to assist buyers, the importance of helping consumers understand the right fit for their body type is coming to the fore. Similarly, a body shape and type feature, which will give them a personalised shopping experience by displaying outfits that will suit them, will make the customers less hesitant to make purchases without worrying about fit issues. Apart from acting as a digital “Shopping Assistant” for the consumers, this feature will also enhance the sense of inclusivity and belonging amongst the consumers.

Moreover, the feature will be beneficial for the brands as well, as one of the issues they face is a large volume of returns. With the amount of information that the consumers give about themselves, brands can optimize future product development, planning, and distribution; and create garments that are less likely to end up on discount racks or in a landfill. Customers benefit from products that are tailored to their bodies, while brands benefit from fewer returns and less product waste.

All in all, the body shape and type determinator will assist buyers in understanding their body type in a better way and will benefit both the buyer and the seller. It will make online shopping much easier and less time-consuming. It will eliminate any confusion that a customer may be experiencing as a consequence of apparel fit issues and encourage them to shop more confidently and effectively.

That’s where Wyshlist comes into the picture. Wyshlist is on a mission to make fashion easily discoverable and inclusive for women of all shapes and sizes. Get Wyshlist and discover and shop outfits that will SUIT your BODY shape and size, and FIT you! Doesn’t matter if you are looking for a bodycon dress for your birthday or an ethnic outfit in the festive season or a comfortable co-ord set for a casual outing with your friends! Wyshlist is here with YOUR PERFECT LOOK that will bring the BEST version of YOU to the fore!?

Download the app now: https://bit.ly/wyshlist