The Importance of Google Reviews

Real estate agents help their clients through what is likely to be one of the biggest financial transactions in their life. We cannot overstate how important trust is in this process. A vendor needs to have trust in their real estate agent to do the right thing by them, so everything about the sale is safe.?

How then do you settle on an agent you know you can trust? How do you know you are siding with a professional who is everything they say they are? There are many ways – you can go by your instinct, your gut feeling. You can interview multiple agents and see which one appeals the most. You can research them, on social media and LinkedIn, and of course on Google.?

This brings us to one of the most powerful forms of character testimony in the digital age – the Google review. This has grown into a credible and reliable source of feedback that, no matter what industry you’re in, stands testament to client satisfaction and trust.?

That’s especially important in real estate, and that’s why The Henry Wong Team? holds them in such high regard. We work hard for our Google reviews so you don’t have to work hard to find an agent you trust! Each one of our 160 five-star reviews is a testament to our professionalism and ability.?

Let’s take a look at some of the reasons why Google reviews are such an important metric for vendors looking for the right agent.?

The Trust Factor?

The BrightLocal consumer review for 2024 says that 81% of consumers use Google reviews to evaluate local businesses. This clearly shows how important these are in the decision-making process of consumers, including real estate buyers and sellers. For them, reviews are a window into past client experiences, helping them decide whether to engage the services from an agent, or buy a house through them. A barrage of one-star reviews will almost certainly turn them off, whereas a long history of five-star reviews will have the opposite effect.?

Social Proof

Social proof is when people assume the actions of what other people are doing, because they see that so many people are doing it that it must be the correct path to take. In today’s age social proof is built on digital platforms and social media. If you have solid reviews online, you enjoy solid social proof. If you don’t? Well, 94% of consumers said a negative review convinced them to avoid a business.

For each one of our five-star reviews, we put all our energy into achieving success for our vendor. We have to do that time after time, maintaining the excellence year in and out. Social proof is about a long-term commitment to quality, and Google reviews are the ultimate testament to that commitment.

Transparency

For vendors hungry for an agent with credibility, Google reviews show unfiltered feedback about what worked well and what didn’t work with an agent’s previous clients. Negative reviews cannot be deleted by an agent, helping hold them accountable for their dealings with clients. Each review on Google is a reflection on whether a client felt they were heard, valued and supported during the real estate transaction. If they weren’t, you can be certain they won’t be leaving a five-star review.?

Enhanced Visibility

Google reviews help us rank higher in search results. With 160 five-star reviews, Google sees us a highly reputable agency, which boosts our visibility on the search rankings. They can see we’re trusted, which is critical in this industry.?

This extra visibility brings in more leads, helping us grow and serve more clients. As we serve more clients, we can perfect and refine what we do. Vendors get a next-level real estate experience, with the kind of results other agents simply can’t achieve.

Genuine Client Experiences

Google reviews come from the heart. They are normally written pretty soon after a transaction takes place, so they’re representative of the feelings a customer is experiencing after an interaction with a business. It’s authentic and personal, and it provides truthful insights that resonate with potential vendors. When so many ours have seen success in their real estate journey with The Henry Wong Team?, it significantly influences the decision of anyone looking for an agent to sell their home.?

Continuous Improvement

Wherever you are at in your career, there’s always room for growth. We don’t collect reviews for the sake of it; we actively use them to improve our services. They provide us with feedback we can act on to continually deliver a top-notch service and experience for vendors.?

Chat with The Henry Wong Team?

At The Henry Wong Team?, we believe our 160 five-star Google reviews are a reflection of our commitment to providing the best service possible to our clients. We’ve earned their trust and appreciation along the way, and the reviews are a validation of that.?

We’d love the opportunity to do the same for you. If you’re looking for an agency that is highly regarded and consistently praised for its dedication, you’ve found us. Get in touch today with all your real estate questions, we’re here to help!

This article first appeared on Henry's website as a blog post. It can be viewed here: https://henrywong.com.au/importance-of-google-reviews/