Importance of a Google Business Profile

A Google Business Profile (formerly Google My Business) is equally, if not more important than your website.

Here are some of the top reasons and an explanation on each as to why it's important to get your Google Business Profile listed and worked on as it will get you listed above your competitors if done correctly.

Google Business Profiles appear in search results and on Google Maps. This means that potential customers who are looking for businesses like yours will be able to find you more easily online. And since nearly half of all searches are now done on mobile devices, being listed on Google Maps is more important than ever.

Google Business Profiles help you stand out from the competition. With so many businesses competing for attention online, it’s important to make sure you’re doing everything you can to stand out from the crowd. Your Google Business Profile is one of the best ways to do this, since it allows you to add photos, videos, and other rich media to your listing.

Google Business Profiles let you control what information potential customers see about your business. Make sure the information on your profile is accurate and up-to-date, so potential customers don’t get the wrong impression about your business. You can also use your profile to share special offers, announcements, and other important information with potential customers.

Google Business Profiles make it easy for customers to contact you. Your profile includes your business’s contact information, so it’s easy for customers to get in touch with you by phone, email, or even through your website.

Google Business Profiles allow you to connect with customers through reviews and ratings. Encourage your happy customers to leave reviews and ratings on your profile, so potential customers can see what others have to say about your business. You can also respond to negative reviews and ratings, so you have a chance to turn unhappy customers into satisfied ones.

Google Business Profiles give you insights into how customers interact with your listing. This information can help you fine-tune your marketing strategies and make sure you’re reaching your target audience.

If you want to make sure your Google Business Profile is working for you or if you don't have one yet, contact Baystate Marketing. We can help you maximize your profile and listing though keyword research. We can also help you track your progress and ensure you’re getting the most out of your listing. Contact us today to learn more!

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