The Importance of a Good Web Design for Small Businesses

There are now over 1.58 billion active websites online. If you haven’t invested in website design for small businesses, you could struggle to stand out. In fact, design has a 75% influence on your brand’s credibility, too.

Without brand credibility, consumers might decide they can’t trust your business. They could take their interests elsewhere.

On the fence about investing in small business web design? Here are a few reasons to give it serious thought, first.

After reading this guide, you can make a more informed business decision. Read on to learn more.

Make the Best First Impressions

After completing an online search, a consumer might click on a link to your site to learn about your products, services, or content. In these instances, your website is the?first time the consumer interacts with your brand. It’s important to make sure that first impression works in your favor!

Otherwise, the visitor might feel unimpressed, bored, or disappointed. They could leave, causing your bounce rate to increase.

A high bounce rate can impact your search engine rankings. You could struggle to reach customers in the future as a result.

Meanwhile, that negative first impression might linger in the consumer’s mind. They might tell others about their bad experience on your website. Your brand’s credibility and reputation could plummet.

Before that can happen, invest in web design for small businesses. You can use your website to?wow your customers. Once you’ve impressed them, you can encourage them to convert into a lead or sale.

Making a strong first impression can benefit your ROI in the long run.

Appeal to Ideal Customers

If your website doesn’t align with the consumer’s needs or interests, they’ll leave. Instead, you can use small business web design trends to show consumers you?understand their priorities. Personalizing your website?for your audience can help you generate more leads and sales.

In fact, 90% of marketers say personalization leads to a measurable lift in results. Nearly 60% say the lift is over 10%.

About 98% of marketers say personalization advances customer relationships, too. Forging lasting relationships with customers can help you generate repeat sales. A higher retention rate can also boost your ROI.

Meanwhile, 80% of consumers are more likely to make purchases if brands personalize experiences.

About 50% will even?pay more if you provide personally relevant content.

Updating your website based on your target audience’s preferences can help your business grow.

Generate Brand Recognition

Work with website designers for small businesses to ensure your branding remains consistent across your website.

Consistent branding will help brand?awareness grow. With repeat exposure, consumers will learn to?recognize?your brand at a glance.

Generating brand awareness can also help your business remain top of mind. When consumers need your offerings later on, they’ll?remember seeing your website. They might visit your site immediately, rather than researching other brands.

Rank Higher on Search Engines

Search engine optimization (SEO) can help improve your organic rankings on search engine result pages (SERPs). Higher rankings can help you generate more website traffic. You can generate more brand awareness and recognition in the process, too.

In order to boost your organic rankings, you’ll need to improve your website.

Google uses mobile-first indexing (meaning it reviews the mobile version of your site first) to determine rankings. It also considers the user experience (UX) across your site.

If people leave without exploring your pages, your bounce rate will increase, indicating a negative UX. Improving your website design can benefit the user experience.

For example, you can add negative space or improve readability across your pages.

If you’re unsure how to improve the UX, work with website designers for small businesses. They can help you make informed changes to your site’s design.

Stronger PPC Campaigns

Pay-per-click (PPC) advertising is another effective digital marketing strategy you can use to reach customers. Google Ads will consider your landing page experience to calculate your quality score. A low quality score can make advertising more expensive.

You could blow through your advertising budget if you’re not investing in web design for small businesses.

Making updates to your website can help improve your ad rankings and cost-per-click, benefiting your ROI.

Improve Your Customer Service

You can also use your website to improve your company’s customer service efforts.

For example, you can add a helpful, automated chatbot to your website. A chatbot can answer frequently asked questions or direct visitors to additional help.

Improving your website’s design can also make it easier for visitors to find the information they need. Stronger customer service could lead to brand loyalty, helping your ROI.

Boost Your Credibility

If your website looks messy or cluttered, consumers might think your business is a mess, too. A professional, sleek website can benefit your brand’s credibility. Credibility can help brand trust grow.

If consumers trust your business, they might feel more inclined to explore or start shopping!

Encourage Engagement

Improving your website’s design can help you generate more engagement, too.

As people engage with your site, your dwell times will increase. Higher dwell times can benefit your organic SERP rankings. Then, you can reach even more customers online.

Here are some design tips that can help.

Keep Competing

Chances are, your competitors have updated their websites in the past decade. You don’t want to fall behind the competition.

Instead, update your website design to remain competitive.

Gather Analytics

Improving your website can help you generate more visitors. Consumers will explore your content more, too. As people visit and explore your site, you can gather more analytics.

The data you gather can help you make informed marketing decisions.

Improve Your Entire Strategy

Your website design can play a major part in your entire digital marketing strategy. For example, it can impact your SEO and PPC efforts. It can also play a part in your email or social media marketing strategy.

Investing in your website is an investment in your company’s future.

Invest in Website Design for Small Businesses Today

Don’t let an old, unappealing website hurt your bottom line. Instead, invest in website design for small businesses this year. Updating your website can help you discover new ways to reach and appeal to customers online.

Not sure where to get started? We’re happy to help.

Explore our website?services today to learn more.