The importance of gifting

The human interaction of gifting has long been a subject of interest to psychologists, anthropologists, economists and marketing specialists, and it is a fact that giving gifts can help to establish, build, strengthen and enhance all kinds of relationships. Gifts can make someone feel appreciated, valued, loved and respected.

Think about the last time you received a gift…  Maybe your friend gave you a book that they thought you would enjoy, or a colleague appeared at your desk with a coffee and cake! The chances are, that receiving that gift or gesture helped to strengthen the relationship with the person that gave it to you. On the flip side though, gifting can also go wrong if you miss the mark with an unwanted or useless gift. So it is important to get it right.

But how can businesses do this, especially at this hectic time of year?! Gift cards can help you to make a success of gifting especially when time and budget is tight, and when you have a large team, or list of customers you want to delight.

And here is another thing. Research shows that it is better to give an experience than a thing. By giving a gift card, you are ultimately giving an experience. The experience of shopping, and deciding what a gift card might be redeemed for. And if you opt to give a gift card that is an experience, which reflects someone's interests and passions (think restaurants, theatre, concerts, experience days, hotel, travel, and even driving lessons!), you would literally be ticking every box.

So make sure you take the chance of enhancing your relationships with your team, colleagues and customers this Christmas. Choose from over 100 different gift card brands in our portfolio of brands, and mix and match to offer something individual to your team members and valued customers.

Please contact us to talk about gifting in more detail and how we can help you sort everything out effortlessly!