The importance of getting on a plane.
If you follow me or our Haute Community on social media (@haute_community on Instagram), you've seen that Nicole and I have had the incredible opportunity to visit SIX countries in 2021 for business exploration. In a not-quite-post-pandemic world, safety and security is a top concern, but so is exploration and problem-solving. And with every precaution in place, our company made the decision that our commitment to human-to-human connection and crafting unique experiences for our clients is a top priority. This year, I have been on five site visits (Dubai, Maldives, Bahamas, Belize, and Spaceport America) and two fam trips (Los Angeles and Colombia). I am forever changed and how we create our client programs will be greatly enhanced thanks to these experiences.
For the uninitiated, site visits and fam trips are a funny thing. The locals prepare an insane amount of extremely fun cultural and entertainment experiences to show off their property, country, and/or the destination, while loading you up on hotel tours, meetings with hotel general managers, and event venue tours as you evaluate the location for your upcoming events.
You take hundreds of pictures of hotel rooms and meeting spaces... (Why? There are WAY better photos on their website, but for some reason you feel compelled to photograph these rooms on your cell phone.) Do you ever post these pictures online?
No... you post these:
Site visits and fam trips are fun, exhausting, eye-opening, inspirational, and the social media posts are FOMO-inducing! If you're looking at it from the outside, it looks like a boondoggle... a small group of people having way too much fun in an exotic (or not so exotic) location. But for those who participate and host, these experiences can be life changing, and truly drive measurable business.
So this is my guide to giving and receiving fam trips and site visits.
Fam Trips
On a fam trip, you are usually hosted - from the airfare to the hotel to all of the experiences in between. Sometimes you pay the airfare and they host the rest. They are funded by either the local tourism board/CVB and the hotels and local DMCs, or by a partnership with an airline. When I worked in corporate America, I was not permitted to go on fam trips for exactly that reason. They were considered not enough "business content" to justify accepting the "gift" of travel.
If you are a destination seeking to host corporate planners, keep in mind that these restrictions may be a challenge for your target audience. By crafting your fam into more of a conference where your corporate targets can speak or lead a conversation, you may be able to gain more approval to host them. Even adding a case study session to your fam trip breakfast gatherings or a roundtable discussion at a hotel site visit lunch each day might be enough.
If you are invited to participate in a fam trip, the expectation is that you truly are considering the destination for a future program, or will recommend it to clients for their consideration. While there is no guarantee of business, there is an expectation of positive word of mouth from you as a hosted guest.
The worst kind of fam trip participant is one who complains. You are being hosted at great expense, so even if the logistics are not completely up to your standards, your role on this trip is to be a positive influence on your fellow travelers and be appreciative of the experience.
You are expected to participate and enjoy the cultural activities that you are offered, but you can absolutely have opinions on whether or not the activities would be right for your group. You should pay attention to the trek to certain tourist spots and to the locations of private dining spaces so that if you have ADA needs for any guests, you are aware of whether or not this excursion or location would be right for your program.
You are generally with a group of people who are also being hosted, so to take advantage of the business opportunity presented to you and NETWORK WITH THEM! Learn about them, befriend them, exchange contact information, and use the time together to find out how you can help each other.
You will be exhausted. You have a short time with your hosts and they intend to keep you moving at all times. There is much to see and experience and they want to fit it all in. A good portion of the trip is likely a little touristy, so wear comfortable shoes, be ready to take lots of photos, and bring a bottle of water. You'll be on the move, nonstop. Be sure you have prepared your colleagues that you might be hard to reach during this trip as very rarely do fam trip hosts add in time for you to catch up on email, and you seem rude if you stop mid-activity to focus on your phone.
Site Visits
Site visits are encouraged in the corporate world because you are legitimately exploring a location where you actively intend to bring a program. On a site visit, generally, the corporation pays for the airfare and you are hosted from the moment you land to the moment you leave, with the host property planning to recoup that cost when your program executes (or having already built it into your program budget). You pretty much do all the same things you'd do on a fam trip, but it isn't just exploratory, it is truly one of two or three locations being considered or already contracted for an event. It's also generally just with your corporate and agency team, and not with other curated guests, so the networking is more like team building for the program you are about to work on together.
Site visits are exhausting and your brain mushes together the meeting spaces from venue to venue. Wear comfortable shoes, but professional attire, and be prepared to gather a whole lot of business cards from every hotel and venue person you meet. For the most impactful site visit, be sure to plan in meeting time before the day begins to review everything you're going to see and do and what purpose it could serve at your upcoming program. At the end of each day (even if you do it at the group dinner), plan in a "Day in Review" conversation to discuss the spaces and places you visited and if they could really work for your group.
As this is truly a working trip, be sure to schedule in some moments of time to catch up on work mid-day, and end the evenings early enough for those nightly emails to get answered.
But site visits aren't just boring tours. You may also get to experience some of the greatest restaurants, tour some incredible local attractions, and bond with your travel companions over insane experiences!
As a participant, say YES to everything the venue can offer you to look at and experience. If you are planning a program at their property, you will want to know what your guests will experience. How will service be at their restaurants? What will the spouses do while their other half is in meetings? Are there local excursions that you need to plan for VIP groups? It is your job to explore, experience, and take in the destination to plan a more impactful and experiential program for your guests.
Year in Review: What I've learned and what I recommend
As I mentioned, this year, I have had the incredible opportunity to go on five site visits and two fam trips. Dubai, Maldives, Bahamas, Belize, and Spaceport America were my site visits, and Los Angeles and Colombia were my fam trips. I'm excited to share my learnings!
Dubai: Anantara and Expo 2020
In January, we launched a year-long program for marketing and sales professionals called Convo. It was a quarterly virtual summit involving peer-led conversations around marketing and sales topics, punctuated by a relevant virtual adventure. The optimistic hope was that we would be able to take this group of participants in person to Dubai at the end of 2021 for an experiential learning tour of Expo 2020 (this year's World's Fair). With this in mind, our first trip in March was a site visit to Dubai.
Dubai was special. I'll admit that I had some preconceived notions about what my experience was going to be there. I was concerned with dress code rules. Alcohol rules. No-hugging rules. Head covering rules. Plus, it was March of 2021 and I had only had one of my vaccines at that point, so international air travel and a gazillion site visits was a concerning prospect. Double masked, armed with hand-sanitizer, and head coverings in tow, we made the 20+ hour trek across the world.
What we experienced in our 3 days in Dubai was mind-blowing. Travco hosted our adventures around the city with more COVID safety precautions than I ever thought possible (riding in the car was like being inside a shower curtain! LOL!)!! In 72 hours we visited the Burj Khalifa, site visited the Burj al Arab, toured the Souk Market, the Spice Market, the Gold Souk, drove on the dunes in the desert, rode on a camel (or in my case, fell off a camel... I'm not ready to be internet famous, so only a select few have been permitted to see that video ??), had champagne at sunset on the dunes of the desert, toured the pre-opening of EXPO 2020, and site visited several Anantara properties, including the Anantara Palm Dubai and a construction-zone tour of the new Anantara World Islands.
But those were the logistics. On the human side, we met the most incredible, genuine people who love their country and wanted to show every inch of it to us. We met a photographer/videographer who we will forever be friends with. We still have Whatsapp chats with our driver who took such great care of us and laughed at us and saved us from evil camels. We learned how welcoming the people are. We learned that you *can* hug. A lot. And even though our intended program for 2021 was not meant to be this year, we learned that we will absolutely, positively do business in Dubai in the future.
What you should consider Dubai for:
Expo 2020. The Eiffel Tower. The Ferris Wheel. The Seattle Space Needle. The World's Fair has been adding to our global skyline for centuries. So when it became Dubai's turn to host it, they told the world.... hold my Gahwa. Instead of creating a single monument that would live on after the 6-month-long exposition ended, they decided to create an entire city for the event that would be constructed permanently to live on...and be lived in. While country pavilions are normally built to be disposable, each of these buildings have been designed and constructed to become retail, office, or residential space after March 2022 when the Expo ends. (Note: it was originally scheduled to open in 2020, hence the name, but with all the branding and marketing completed, they chose to keep the 2020 instead of redoing everything for 2021!)
You can design an entire event experience for your customers or executives within the Expo grounds. With over 1,000 acres to explore, representing hundreds of countries and corporations, you can create global experiential learning moments that rival Epcot Center. It's an easy lift for your EMEA customers, though admittedly a bit of a hike for the Americas. Emirates can offer you group rates for an elevated travel experience to get your guests there. We have already poured over the contents of Expo and curated some ready-made experiences based on their weekly themes like Tolerance and Inclusivity, Holiday celebrations, Knowledge & Learning, Travel & Connectivity, and even International Day of Happiness (March 20, 2022!), or content-based experiences like Sustainability, Innovation, or Human Connection. Drop me a line if you'd like me to share some of that sample content.
Don't forget to plan a quintessential evening in the desert for your guests. Our friends at Travco can make all the arrangements, from transportation to entertainment to tours to desert dune adventures to tickets to Expo 2020! You'll need camels, a falconry demonstration, and plenty of champagne and strawberries!
Not ready to travel yet? Expo will be doing a massive holiday transformation this December with all of the global lights and traditions on display. Consider crafting a virtual team building event around some of the livestreams and IRL celebrations happening on the ground. We can help you get in touch with all the right local contacts, or craft an entire Q4 engagement plan around the programming.
The Maldives: Naladhu Private Island
Back in September 2020, we created the world's first shark dive live underwater on Zoom, where we could talk with the divers as they were surrounded by a swarm of nurse sharks for our client Nutanix. Our partners in this endeavor were Naladhu Private Island and Aquafanatics Maldives. For more than 6 weeks we tested, experimented, and practiced getting our underwater masks to work with our underwater drone and our wifi connection and our Zoom links so we could make magic happen for our clients. Since the Maldives was just 4 hours from Dubai, the team offered to show us around... but to be honest, meeting them in person was more exciting than seeing their picturesque private island!
For your groups: Naladhu Private Island is connected by bridge to the Anantara Veli Resort and by 2-minute boat ride to Anantara Dhigu Resort. Veli and Dhigu are impressive locations for incentive groups with 67 and 110 rooms, respectively. But if you want the best of the best by way of butler service and private villas, Naladhu Private Island Resort is your spot for that exclusive executive conclave with 20 individual homes. Though Naladhu does not have meeting facilities, access to the other two islands makes it absolutely perfect for a high-end gathering with a business purpose. Or just a super memorable incentive location.
Or - better yet - run your event Spontaneous Think Tank Style and let the island be your board room.
With secluded gathering spots like the beach cabanas or the expansive space of the restaurant or even the 2-bedroom villa that was build for Saudi royalty on the island, plenty of conversation spaces abound.
After our trip to the island, we were able to craft an entire menu of virtual adventure options with the team on the ground from an extreme water sports show to a Maldivian astronomy experience to even more SCUBA diving adventures beyond just swimming with sharks. We've created more virtual adventures for clients with our friends in the Maldives than almost anywhere else in the world!
The Bahamas: Atlantis Paradise Island
I'm not the world's biggest fan of mega resort with casinos in them and giant ballrooms that shield you from the magnificent beach outside... Obviously, I'd seen the Atlantis in magazine ads and commercials, but going to what I viewed as "Vegas on the beach," wasn't really on the top of my must-do list. But then our friend Doug Caldwell went to work there and invited us to check it out and consider it for an upcoming event.
WOW.
The people make all the difference. When you speak with the staff, you learn that they have worked there for many years, even decades. They are like family and they treat their guests like family. Imagine going to a Vegas casino where every staff member truly cares that you are having a wonderful time and makes you feel like the only guest around.
We site visited over Spring Break and stayed a little longer to bring the kids down to enjoy the fun. My children have not stopped asking when we are going back. From the water park to the beach to rooms to the off-resort experiences, once The Bahamas is in your blood, you just can't help but want to go back over and over and over again.
They have all the international conference space you could possibly want to bring a large group together, but they also have smaller, more intimate spaces and huge variety of room types from the still-better-than-standard Atlantis Tower to the exclusive and luxurious rooms at The Cove.
We loved it so much that we have chosen The Atlantis for our new annual summit, Flashpoint. Yes, The Atlantis is HUMONGOUS, and our summit is for fewer than 80 people, but we've been able to leverage the beauty of the surroundings to craft an program that embraces the island, rather than hiding it all from you by sticking you in a ballroom.
We're turning the conference agenda on it's head by holding our sessions in the early morning and late afternoons/evenings, and using the daytime to craft experiential learning adventures that take you behind the scenes of the property... not like a site visit of the space, but inside the world renowned Marine Mammal Center, into the Fish Hospital, and even to the secret canine security kennels that no guests have ever been permitted to explore before!
领英推荐
We're so excited about Flashpoint as a way for us to show how we think differently about gatherings. Personally, my brain has changed in the last 18 months. I just can't sit in a dark keynote room and be talked at... I've tried it. I felt like I was going to die. So the events I go to (and create) should change, too. Wouldn't you rather have a conversational session here?
Our idea with Flashpoint is to help you embrace the unconventional and find the inspiration, motivation, and real connection you need for an incredible 2022. Through experiential learning, Spontaneous Think Tanks, and bonfire-side chats, together we'll learn and share everything we can to make next year amazing.
We're also THRILLED to share the results of our year-long research study to create a new business metric to help you craft your programs: Return on Emotion. So stay tuned for more about that and mark your calendar for January 18-21, 2022 at The Atlantis Bahamas.
Belize: Sirenian Bay Resort
This one was a wild and crazy gem of a find! While working with a client to create an upscale executive retreat, the request was for an exclusive, COVID-safe location that was generally secluded from outsiders. Naladhu was our first choice for them, but the Maldives was a bit too far for them primarily North-American team. So we began the hunt for a private island or secluded resort in the Caribbean that could meet their needs. Believe it or not, there really aren't very many options that have the level of luxury and activities and space we needed. Then we found Sirenian Bay Resort.
Brian Montgomery (author of The Nice Entreprenuer) and his wife, Brenda, began their Sirenian Bay Resort & Villas venture as a retirement project. What started as a dream to build a vacation home in Placencia, Belize, quickly bloomed into a much larger vision when his neighbor offered to sell him his villa, too. Today, Sirenian Bay is a boutique, luxury all-inclusive resort featuring villas and bungalows that offers personal hospitality to guests from all over the globe. What caught our eye was the price. While the private island in the Maldives accepts buy-outs for private-island-in-the-Maldives-level-prices, This resort in Belize was a fraction of that. I didn't believe that the quality could possibly come close to what we experienced in Naladhu. We had to see this before offering it to our client.
Guess what? It's all real. Luxurious, homey, incredible food and drinks, the friendliest staff you've ever met, activities all around (fishing, snorkeling, swimming with sharks, cultural expeditions to Mayan ruins), and the PEOPLE. Placencia is home to hundred of expats who are like family. They hang out, share stories, and live the island life and are so open to inviting you to dinner or just hanging out with you at the beach and telling you about all the places you need to visit the next time you come. We were on our site visit for less than 72 hours and made more than 10 new friends that we still keep in touch with - an architect, and artist, a writer, a teacher... Truly magical.
If you are looking for an incentive or retreat location in the Americas with upscale luxury, plenty of amenities, top-notch staff at a fraction of normal resort prices, we can help you get set up with Brian at Sirenian Bay.
Knowing this place and these people exist in the world makes every day of my life more meaningful. Anything we can do to connect you with them would be an honor.
Spaceport America
OMG this was the most amazing experience of my life!!!! It was rote. It was mundane. It was in the middle of nowhere. We flew into El Paso, rented a car, and drove to Las Cruces, New Mexico. OMG this place!!!! These people!!! The possibilities!!!!
We met with the CVB team from Las Cruces who shared all the details about their historic town, from Billy the Kid encounters to the haunted restaurant in downtown!
The cultural opportunities here are second to none and the town is like an untouched pueblo just waiting for the right event.
Just over an hour outside of Las Cruces is Spaceport America. You may have heard about it when Virgin Galactic launched Sir Richard Branson to space aboard his Unity rocket ship. But the spaceport has been there for quite a while. The first rocket launch at Spaceport America occurred on?September 25, 2006. Since 2006, more than 300 launches have been conducted.
Spaceport America is the first purpose-built commercial spaceport in the world. The FAA-licensed launch complex, situated on 18,000 acres adjacent to the U.S. Army White Sands Missile Range in southern New Mexico, has a rocket friendly environment of 6,000 square miles of restricted airspace, low population density, a 12,000-foot by 200-foot runway, vertical launch complexes, and about 340 days of sunshine and low humidity. Operated and funded by the New Mexican government, it works much like an airport. Virgin Galactic is one of the major tenets.
But here's the coolest part: it's 18,000 acres is just begging for you to something amazing on it and it's incredibly affordable. Our brains were going wild! I could see an executive retreat for 20 VIPs in luxury RVs set up for a campout with astronomers and telescopes and campfires and rocket launches. I could see videos/commercials being filmed like this one from Toyota for the 2019 Super Bowl, or automotive press events like this one for Infiniti.
Looking for a STEM tie-in for your tech company? Consider sponsoring the Spaceport America Cup the world's largest intercollegiate rocker engineering conference and competition held in June each year.
You can also access the onsite museum with dual-person multi-axis trainer and all sorts of other space paraphernalia!
Seriously, our brains are on fire with ideas of how you can leverage Spaceport America for an event or other program, so give me a shout if you want the brain dump, or let Haute put together a full proposal for you.
Los Angeles: The Proper Santa Monica
As one of the first groups to put together quick-trip mini-fams, ALHI and Delta partnered up in July to do one-day trips to ALHI properties around the US. I was invited to participate in the Austin to LA trip to visit the Santa Monica Proper Hotel. I'm a big fan of The Proper hotels, having stayed at the San Francisco one a couple of times. And after visiting the Santa Monica one, my husband and I decided to do a little weekend getaway to the Proper in Austin soon after.
This fam trip was highly curated, with just a handful of guests hosted. We were treated to the Delta lounge, a one-night stay at the Proper, a tour of the property, and plenty of food and drinks.
More than just a property tour, though, the intimate gathering allowed us to have long conversations about the state of the industry, travel in general, and how our clients were treating upcoming corporate gatherings. It was part property and group travel showcase and part roundtable discussion.
The Proper is situated just down the block from the Santa Monica Pier and is a beautiful blend of a historic building a new build. Thanks to their expansive outdoor space and ability to take over the street parking for car showcases, they have been quite active with corporate automotive events throughout the pandemic. When we were there, we got to witness a new car press event and see exactly how they use the space.
If you've followed any of my previous hijinks, you know that in 2019, we chartered a plane and took 80 experiential marketers to Tuscany. Chartering a plane is no small feat, and left me curious about more affordable options for group travel. Our fam trip to LA was partially hosted by Delta, and gave me plenty of time to talk with our host Stacie Nerf, the senior sales specialist with Delta, about the possibilities of buying out business or first class, or coordinating fun experiences for groups who have different starting point across the country or across the world. If you haven't considered adding a group code to your conference logistics, you should. It's easy for you and helpful to your participants. Reach out to Stacie to learn more!
Colombia: Bogota and Cartagena
Several of my trips surprised me this year, but none as much as my experience in Colombia. Everything I knew about Cartagena, I learned from Romancing the Stone... (which I later found out wasn't even filmed in Cartagena). So when LatinPlus DMC and Colombia en Colores DMC invited us to join them on a fam trip to see what the country has to offer, I absolutely couldn't resist. We has met the DMC teams last September through one of our Unrestricted Hauteness Zoom travel shows, and to get to meet them in person was so exciting!
I don't think I had any preconceived notions about either of the cities. Bogota was first, and I pretty much knew nothing about it. It's a city with more than 8 million inhabitants, so I expected a regular, dirty old city nestled among the mountains. Boy was I wrong! Bogota was one of the cleanest cities I've ever visited. In fact, throughout Colombia, I never entered a single dirty restroom. And that's saying a LOT for any country. We were introduced to Tejo, the national sport of Colombia (like cornhole, but with explosives!), and completely fell in love with the culture and vibrancy of the city. We were treated to hotel tours of the Four Seasons Casa Medina, the Sofitel, and the Grand Hyatt. The Four Seasons and the Sofitel are beautiful boutique properties just screaming for a buyout from your group. Absolutely stunning and perfectly positioned in town, both hotels have local charm and impeccable service. The Grand Hyatt is closer to the airport and has an accompanying convention center. As I said with my Bahamas tour, I'm not a big fan of convention hotels, but this one blew me away. The carpet was (get this:) NOT UGLY! The smaller conference rooms had built-in bookshelves that made them feel homey. The space was well-designed with surprises around each turn, and they even have a test kitchen set up for group cooking classes and demonstration. I could absolutely see myself bringing a group to Bogota for an event without a moment's hesitation.
Of course, in addition to the hotel tours, we were treated to some of the city's most incredible sites like the Salt Cathedral (a working cathedral carved out of the salt mines inside the mountains), the sanctuary of Monserrate, and the beautiful hilly streets of La Candelaria. We toured the Gold Museum, the Botero Museum, and a super fun restaurant called Andres Carnederas where the staff dresses up thematically... and as we were near Halloween they were all zombies and creepy creatures (ask me about how I refused to get into the elevator with the girl from The Ring. Nope. No way. Next elevator, please).
We also got a chance to hit the Saturday market, which was a highlight of the weekend... It's been a long time since I went to a country where I saw so many fruits and vegetables that I didn't recognize! It was so much fun to explore and taste these new treats!
We were in Bogota for about 72 hours and covered so much ground. Not only do I want to bring my family here to visit, but I am so excited to recommend this location to groups looking to engage their participants in a destination they have probably never even considered before.
After Bogota, it was time to hit the tropical paradise of Cartagena where we were hosted by the the Sofitel Legend Santa Clara. Just an hour's flight from the capital city, but worlds away... we visited during one of the most humid times of the year, so most of my pictures are of me dripping with sweat. It stays about 80 degrees all year long - they have no seasons - but the humidity level varies. Time your visit for December through March to not be so icky during your visit.
This whirlwind 72 hours was NONSTOP. We did all the right tourist things, from touring the wall that surrounds the city, to visiting the fort that protected the city from British invaders, to the incredibly colorful streets and a graffiti art tour, to a Colombian coffee tasting. We ate and drank our way through the city, never resting for a moment. We even got caught up in a torrential downpour that flooded the entire city and had the time of our lives!
And then it was venue tour day. We took a speed boat to the Rosario Islands and toured four properties - yes four islands in one day! Two of the resorts were small (fewer than 10 sleeping rooms), but permit you to rent out the beach area for private parties. Blue Apple Beach reminded me of the resort in Jamaica that I honeymooned at - small and organic with hand-crafted furniture and just 5 rooms and 5 huts to the entire place! Agua Azul is a gorgeous house with a pool and white sandy beaches. During our visit there was a little construction as they had just finished filming a movie on the island. You can rent the entire island for a party, or stay on property when it is available as a hotel. Gente de Mar is a beautiful island resort perfect for an incentive group with all the amenities of an island getaway.
Our last stop was the not-yet-completed Sofital Baru Calablanca. Opening in December, we were the first fam group to tour the property (and the first people to ever get in their pool!). Even though it was a quick 20-minute dip because we still had places to be, were all so soaked with sweat that any moments we could get in water that wasn't from our own body was very welcome!
The new Sofitel has a French chef who knows how to marry island living with French perfection and an Asian flair. Quite possibly one of the best meals of my life was served for lunch... yes, a HOTEL served one of my best meals ever. Our lunch was the first time the kitchen staff has served a group at this property (remember, it's not even open yet!). Kudos to you, Chef Patrice Guaus.
The Sofitel is a pretty large property with 187 rooms and 23 suites, you can arrive by car or boat (boat is recommended as it's a long way down the Baru peninsula from Cartagena). They also have some meeting space if you feel the need to squeeze some work into your program while on the island.
Not only did I make 15+ new friends on my trip to Colombia, but I learned so much about the country and the two cities we visited. If you are looking for a surprising and affordable Latin American destination, you absolutely have to put Colombia on your list. I absolutely can't wait to go back, so I hope you call us to help you create a program there!
It's been quite a year!
While we all hoped that 2021 was the year that events would come back and we'd be out and about running programs all over the world like the good ol' days, it didn't quite happen. I'm so grateful for the properties, destinations, and companies who welcomed us into their world to show us what we can do next year, even if we had to meet in masks and sometimes elbow bump instead of hug. It was great to take our Unrestricted Hauteness virtual show from 2020 and "add legs" to visit in person in 2021.
2022 is the year that we bring our client programs to these locations. We stay on the bleeding edge of creativity and innovation by getting out into the world and forging new connections and seeing things from new perspectives. We are richer because of these experiences and these people, and we're excited to apply our inspiration to your programs.
Need to start your 2022 off right with inspiration from a gorgeous location and surrounded by incredible people? Join us at Flashpoint, January 18-21, 2022 at Atlantis in the Bahamas!
Liz Lathan, CMP is CMO and co-founder of Haute Companies, a collection of B2B and B2C brands that embrace the unconventional to build human-to-human connections.
Haute helps clients engage more meaningfully to make a lasting impression. With unique Rules to Engagement, our team delivers targeted, customized, and highly creative marketing, sales, and event services designed to foster meaningful connections. To learn more about our extensive list of client services and capabilities, visit?WeAreHaute.com
Contact Liz at [email protected] to inquire about how Haute can help you create programs that foster deep and trusting relationships with your customers and workforce.
Global Chief Data Officer, Ericsson I IBM alum I Keynote Speaker
3 年Fabulous post as always. ??Your last link- flashpoint- isn’t working for me!
Divisional Manager at Linked VA
3 年Love reading your post, Liz Lathan, CMP! Thanks for sharing.
Managing Owner - Colombia en Colores MICE DMC
3 年Thank you Liz You summed up perfectly your #FamExperience with us in Colombia #ColorsOfColombia by Colombia en Colores MICE DMC ??????????????
Owner and Luxury Travel Advisor, AVD Global LLC
3 年Amen!
Thanks for sharing! ????