The Importance of Finding your WHY

Whether you are a student or a working professional, it is vital to know your WHY. What is Your PURPOSE? What MOTIVATES you to get up everyday? Understanding your desires and hopes for life not only gives you a peace of mind, but also provides one with direction in times of adversity. The WHY is the secret to both personal and Professional SUCCESS (the way you define it). From a professional perspective, the WHY, in other words the problem statement is the single most important component to building a thriving, purpose driven and profitable business.

The WHY: The Key to Success

Many people underestimate the importance of asking yourself the question "Why"?. Asking yourself this question regularly is very important. It provides an individual with CLARITY. Thinking clearly not only allows you to plan how you are going to achieve personal and professional goals but it also MOTIVATES an individual to perform at THEIR BEST and take SMALL, GRADUAL STEPS to achieve their goals. The word "Why" is a game changer because it forces one to think deeply and critically analyse how to overcome challenges encountered and REFLECT on PROCESS. Even is something has been a success, professionally or not it is still important to evaluate what went well and what could be done even better.

Why Everybody should seek to understand their WHY

On the surface, your Why is the underlying reason for your day-to-day behaviours, decisions and aspirations. In simple terms, it is the deep-rooted motivation behind your PURPOSE that provides one with the energy to do what they do everyday. Without this, ones actions do not have MEANING. To understand your WHY, one must first understand their inner purpose and come to terms with their own values and beliefs and aspirations.

The Importance of the WHY in Life

If one clearly understands their WHY, is is easier to set goals that are meaningful. CLARITY OF PURPOSE is like a compass that guides one through the good and the bad. Even through tough times, someone with clarity of purpose is typically able to PERSEVERE THROUGH THE CHALLENGE as they know that the lessons that they have learnt from the difficult will lead to something bigger and better. 'Every great journey start with a single step'. When ones actions are authentic and aligned with their WHY, they gain TRUST from both their colleagues, family and friends alike as one comes across as Sincere and genuine. Credibility with others, whether it be with customers, clients or family can only exist if people are true to themselves.

Applying the Concept of the WHY to Business

The WHY in a professional context is incredibly important. This concept can be applied to anything from setting KPIs at the start of the year or setting gals for the next quarter to any follow up conversations you may have with a colleague. It all comes down to both parties aligning on their goals and aspirations for the business whilst being transparent and trusting one another. This becomes critical when thing is get tough and the business is not performing as it should be. The key is to stick to the process and structure and ensuring that people are able to ADAPT to the situation as best as possible. Working AS A TEAM THROUGH STORMS will not only strengthen team chemistry, but also teach people that a common goal and purpose can make what may have once been seen as impossible become the POSSIBLE.

As we move further into Q2 of 2024, I encourage you to understand your WHY and embark on a journey of self discovery to make the Impossible become THE POSSIBLE.

I would like to end this article with a quote:

As Mark Twain says "the two most important days in your life are the day you were born and the day you find out WHY"