The Importance of Facebook Video Ads in 2018 :) ... Get Comfy and Carry On.

Mobile audiences eat up video more hungrily than ever. Altogether, Facebook users watch over 100 million hours of video a day. As a result of their demand and improvements in video players, we have seen an explosion in both paid and organic video content. On average, videos on Facebook get 135% more organic reach than photos.

Your business can potentially improve both its organic reach and engagement on paid posts by creating more promotional assets as videos. Making the switch does not have to be expensive or painful either.

With just a few Facebook video ads, you can improve engagement and prospecting. You also help people remember your messaging since people remember video almost seven-times better than they do text.

Understanding and taking advantage of these video Ad Types can and will be a large key to success in 2018 and beyond.

Facebook Likes To Keep People On The Facebook Platform

Ad formats like lead ads and collection ads keep audiences in-app as they interact with your brand. For instance, Lead ads pull up a lead capture form in-app and auto populates it with information from the users Facebook user profile. This feature dramatically reduces friction in your marketing funnel, encouraging more prospects to convert thanks to the simpler process. You also reduce the number of needed assets by getting rid of certain landing pages.

Because of these abilities, Hubspot asserts that Lead ads can “skyrocket conversion rates and make mobile ads more effective for B2B marketers.”

Understanding Facebook’s goals for their user experience will enable you to get the most out of your Facebook advertising budget.

Paid Advertising Increases (As Organic Reach Nosedives)

Facebook made waves when they announced that they were experimenting with a newsfeed that contained zero organic branded posts. All of this content would be moved to a separate “Explore” feed.

If Facebook implements this change globally, then all branded Facebook Pages will see their organic reach tank.

Even if that doesn’t happen, though, these Pages have already seen dramatic drops in reach over the past few years. With fewer people seeing their content appear on its own, these Pages must now resort to funding paid Facebook advertising campaigns in order to generate impressions.

Truth be told: this has been the situation for years. Businesses simply cannot rely on the Facebook algorithm to serendipitously show their content to meet their reach goals. By funding a paid ad or promoted post campaign, you guarantee yourself a sizeable audience. Even better, you can fine-tune the targeting for your ads to maximise relevance and ROI. Facebook has gotten much more granular with its targeting features.

You can use these features to weed out audiences who are unlikely to buy your product, increasing your conversion rate and your overall returns. Ultimately you must embrace paid advertising if you want to continue to reach your target audiences on the platform.

Just to highlight what can be produced with a mic, a decent camera phone, a dji mobile gimbal (Camera Stabilisation Unit) and great content. The raw footage below was setup and filmed at Sleep Event London 22nd November 2017. Our goal was to simply film some content for our interiors channel Facebook page.

As you'll see, no doubt, I'm no oil painting, I'm certainly no interviewer/host, nor am I a professional camera person. However, my client Quasar Lighting NL was happy to give us an interview and a tour of their stand. We had no script, just a vague outline of lets have a chat and see where it goes. Now, it must be said that they didm't pay me a penny for this video, nor did they ply me with champagne, which seem's to be the norm at these event's, anyway I digress.

My point is this, not only was this filmed off the cuff with minimal production, but the thing's that stands out the most for me was the fact that you totally forget all that once Arjens (General Manager of Quasar Lighting) starts talking passionately, professionally and personally about his company, products and services.

Now, we do seem to have hit it off bit with natural rapport and mutual man love for one another, but as a promotional item of content to perspective buyer's its authentic, honest, informative, believable and most importantly engaging.

Once we'd shared it with them and the views started escalating, and after a long chat with Arjens 2 days after we'd released it, he informed me of how well it had been received in Holland and thanked us for its creation, he also mentioned how many new leads had been gained in the two days since it's release and was quite taken aback with it's success. We naturally went on to discuss and analyse its impact and his mind set change on video and social media as whole.

If you take any this from this article, it's to not be scared of video, don't over think it, try not to be too canned or scripted and have some fun with it. Not only with you build brand loyalty, but moreover perhaps, show a more human and approachable side to your company that no press release or magazine ad etc.. will ever be able to deliver.

It seem's as though that with Facebook now making organic content not as accessible on the whole, agencies and marketers alike will have to think of more creative means to gain eye balls, but also pay for the it by way of sponsored, boosted and re-targeting campaigns. If however, you're happy to pay, the rewards can certainly give you a more than healthy ROI, which if your in business, making a profit is pretty high up there in your companies business plan and things to do list.

Thanks for reading, and my most sincere apologies for any poor grammar, punctuation and spelling mistakes, and with that said, please enjoy the film and always remember to Get Comfy and Carry On :)

New 2018 Lighting Collection from Quasar Holland filmed at Sleep Event London.

In 1992 Quasar presented itself for the first time at an international fair: Euroluce in Milan. The look and feel of that time is still visible in our collection. It is important to note that in the basic collection Quasar most of the models are available in several finishes of materials. (aluminium, stainless steel, brass, bronze etc) This makes the designs timeless and the choice of the materials determines the use of the item, either in a classical or modern ambience.

quasar.nl

To discuss any Facebook Marketing, Video Production or Targeted Demographic Funnelling training & advice in more detail, contact [email protected] or call 01529 488148 for a Free, no obligation consultation.