The Importance of Effective Styling and Photography When Selling Your Home

As the Sydney real estate market begins to heat up following a surprisingly short downturn, it’s still as important as ever when selling your home to create a lasting impression that captures the attention of potential buyers and drives them to envision themselves living there.?

Styling your home is simply not enough especially in a market where there’s plenty of competition. The need for creative and effective photography is just as important and in this article we explore how styling AND photography play a pivotal role in selling your home for the highest price in Sydney’s dynamic property market.

1. Online Presence – photography

In today’s digital age, the vast majority of home buyers begin their search online. This makes it critically important to have visually stunning photographs that will stand out on property websites and social media platforms. High quality images with vibrant colours, good lighting and interesting angles will highlight your homes’ best features and generate more interest, drive up click-through rates, and ultimately lead to more enquiries and in person viewings.

Choosing an agent who uses a skilled real estate photographer and takes the time to attend the photo shoot is a must. Knowing how to best capture the essence of your home, including highlighting its best features while minimising any shortcomings is a skill that every agent and good photographer should have.

2. A Competitive Edge – styling

Styling involves carefully curating the interior of your home to showcase its potential and appeal to a wide range of tastes. Neutral colours, tasteful furnishings, and interesting decor choices can transform any house into a welcoming home. Professional stylists have an eye for detail and can turn even the most ordinary spaces into something extraordinary, helping buyers envision themselves living there.? Once buyers become emotionally invested in your home, they are more likely to pay a premium.?

Styling allows you to showcase your home’s potential and versatility. Professional stylists have an eye for space planning and can rearrange furniture and decor to make rooms appear more spacious and functional. By demonstrating various possibilities, you can appeal to a broader range of buyers who may have different needs and preferences.

3. Faster Sales and Higher Prices

Homes that are professionally styled and photographed are statistically shown to sell faster and for higher prices than their unstyled counterparts. The investment in styling and quality photography yields significant returns by attracting motivated buyers and creating a higher perception of value. In our experience, home sellers can expect to achieve a return of between 3 and 10 times the expenditure whilst creating more demand and therefore a sense of urgency resulting in a premium outcome.?

A perfect example of how important styling AND photography are to your final outcome is a recent home we represented in a popular beachside location.? This home had already been on the market with a local agent for 3 months and they had used the agent’s stylist for a partial style of the home without any success. After they approached us, we advised them on a few upgrades to make to the home. We also changed stylists and recommended using a different agent with a different photographer.

Below we share some before and after images of the transformation which resulted in a price that was $250,000 above the highest offer the previous agent was able to achieve. It sold within just 21 days!

If you have been thinking about selling your home it’s definitely worth considering the services of a vendor advocate. It costs you nothing extra and the value we provide is immeasurable. Click here to read our REVIEWS from not only past clients, but also Lawyers, Financial Advisers, Mortgage Brokers and even Real Estate Agents!

We remove the stress and risk associated with selling your home.? Book A Call with our Vendor Advocates to discuss your options and help you make the right choice.? Visit our website to find out more.??

This Month's Highlight

Every now and then a property comes along that simply ticks ALL the boxes. This week we have the pleasure of sharing with you this stunning 4-5 bedroom home situated in the leafy suburb of Gymea Bay.

Our clients have done an amazing job preparing their home and have created a poolside oasis that is fully self contained, can be enjoyed all year round, and makes every day feel like a holiday!

We wish them all the very best as we embark on their 4 week auction campaign. Click the link below to see more of this amazing home.

Stay tuned for the result in next month’s newsletter!

View property listing

It’s our 10th Anniversary!

10 years ago Kathryn’s vision of offering a service that helped to protect people from the many pitfalls and agent tactics used when selling their home, came to fruition.

As one of the first to offer Vendor Advocacy in Sydney, we are proud to share we have this month reached a major milestone of 10 Years of dedication and commitment to helping others navigate the often stressful and cut throat world of Sydney real estate.

Our heartfelt gratitude goes out to all of our current and past clients, as well as our industry partners for their unwavering support and trust throughout these 10 remarkable years. Your belief in our Vendor Advocate service has been the driving force behind our success, and we look forward to many more years of serving you with the same passion and commitment. To more years of achieving milestones together!

Spotlight on our Industry Partners

The Barefoot Stylist differs to other property styling companies by their focus on not only the highest quality pieces, but also their great interpersonal skills and innate ability to transform any space into a luxury abode. The Barefoot Stylist offers a complimentary gift with each install, and complimentary visits throughout the sales campaign to assist with helping the property look amazing for each Saturday open for inspection.

Lani Nioplias is the founder of The Barefoot Stylist and has run successful businesses all her life. When she first started in the interior design field she was captivated. Not only did her love of furnishings and creativity come alive, but also her passion for injecting each space with its own personality. The Barefoot Stylist, whilst still in its first year has already secured many loyal clients and demonstrated a strong track record for selling homes faster and for more than the expected reserve price.

Click HERE to visit The Barefoot Stylist’s Instagram page

Recent Sales

We had a very busy start to Spring with 4 sales in the last month. If you’re thinking of selling, the market is definitely on the increase and due to reach a new peak before Christmas. We’d love to help you start planning for 2024.

Click to View Our Properties For Sale

Thinking of Selling But Not Sure When?

Knowing when is the best time to sell your property can be confusing, especially when there are so many conflicting reports out there. The answer will be different depending on who you ask and what they have to gain from you.

It pays to have someone on your side you can trust to give you the facts and help you decide whether to sell sooner, or later. The reason I started this business was because I could see too many homeowners continually being mislead about what was really happening in the market and also how much they could achieve for their home.

I love using the knowledge I've gained during my time as a real estate agent, to help others safely and successfully navigate the selling process. If you'd like some expert advice from a property advocate who genuinely has your best interests at heart, I'd love to hear from you.

Go ahead and find a suitable time to?book a call .

Until next time...

Sincerely,

Kathryn