The importance of digital marking strategy

A digital marketing strategy is a focused and achievable plan that utilises digital channels to achieve specific business goals. It is essential in today's business world as it enables businesses to connect with customers beyond their local market, build brand loyalty, and encourage conversions through two-way conversations.

With trackable data, businesses can refine their marketing efforts and create compelling campaigns that reach the right audience. By measuring their campaigns' success, they can determine which channels to allocate their budget to and continually optimise their strategy.

What are the most common digital marketing strategies?

·?Search engine optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). It includes both on-page optimisation (such as optimising your website's content and meta tags) and off-page optimization (such as building backlinks and social signals).

·?Pay-per-click advertising (PPC): With PPC, you place ads on search engines or social media platforms and pay each time a user clicks on your ad. This can be an effective way to drive traffic to your website quickly and target specific keywords or demographics.

·?Content marketing: Content marketing involves creating and sharing valuable content (such as blog posts, videos, or infographics) to attract and engage your target audience and establish your business as an authority in your industry.

·?Social media marketing: This involves using social media platforms (such as Facebook, Twitter, or Instagram) to reach and engage your target audience. Social media marketing can include organic posting, paid advertising, and influencer partnerships.

·?Email marketing: This strategy involves the use of email to communicate with your audience and promote your business. This can include newsletters, promotional offers, and automated email sequences.

·?Affiliate marketing: Affiliate marketing involves partnering with other businesses or individuals to promote your products or services in exchange for a commission.

·?Influencer marketing: With influencer marketing, you partner with individuals who have a large following on social media to promote your products or services.

·?Video marketing: Video marketing involves creating and sharing videos (such as product demos, explainer videos, or brand videos) to promote your business.

·?Mobile marketing: This strategy is the process of reaching and engaging your target audience on mobile devices (such as smartphones or tablets) through mobile-optimised websites, SMS marketing, and mobile apps.

·?Display advertising: Display advertising involves placing ads on third-party websites or platforms (such as Google Display Network or Facebook Ads) to reach your target audience.

So, why is it important to have a digital marketing strategy?

1.??Reach a global audience

Digital marketing has transformed the way businesses reach their target audience. In the past, businesses were limited to traditional marketing methods, such as print advertising, radio, and television commercials.

With the vast majority of consumers now turning to the internet to research products and services before making a purchase, businesses need to create a digital marketing strategy to be easily discoverable by potential customers. What’s more, doing so always allows you to reach a global audience.

When a person is looking for a product or service, they often start their search on Google. Without an online presence, the chances are that you won’t show up in search results, meaning you’ll miss out on gaining customers from around the world who are actively searching for what you offer.

2.??Targeted approach

Digital marketing allows businesses to reach customers by delivering personalised messages that directly speak to their needs and interests. This is achieved by using customer data such as demographics, behaviour, and preferences.

With digital marketing, a business can create tailored campaigns for different segments of their audience and therefore, increases the likelihood of conversion.

For instance, a food delivery service can use customer data to target individuals who have previously ordered from them and send personalised recommendations based on their previous orders. In turn, businesses can increase the chances of the customer ordering again, leading to increased sales.

3.??Adaptability

One of the best things about digital marketing is that it's easily adaptable.

Businesses can easily tweak their marketing strategies in response to changes in the market, consumer behaviour, and new technologies.

In the old days, it could take weeks or even months for a business to create and distribute print ads or TV commercials. This made it pretty tough for businesses to pivot quickly in response to new developments.

With digital marketing, everything moves at lightning speed.

Businesses can quickly create and distribute content across multiple platforms, adjusting their messaging and campaigns in real time.

Say a company notices that their target audience is spending more time on Instagram, they can shift their focus and start investing more resources in that platform to increase their reach and engagement.

By constantly experimenting with different approaches and optimising their strategies, businesses can ensure that they are always providing the best possible user experience and meeting the needs of their audience.

4.?Higher return on Investment (ROI)

Digital marketing can be highly beneficial for businesses looking to increase their return on investment (ROI). Businesses can measure the effectiveness of their campaigns in real time. By tracking metrics like conversion rates, cost per lead, and customer lifetime value, marketers can determine which areas of their campaign are generating the most value and where they should allocate their budget to increase their bottom line.

Additionally, digital marketing is a great way for businesses to save money on advertising compared to traditional marketing methods. This is because digital marketing allows businesses to create personalised messages for specific groups of people which can lead to more conversions. By reducing the cost per conversion and increasing the value of each customer, a higher return on investment (ROI) can be achieved.

Create a digital marketing strategy today

BeeBrilliant Marketing can help you create a digital marketing strategy that aligns with your goals and budget. We will work with you to identify your target audience, develop engaging content, and select the most effective digital channels to reach your customers. So, what are you waiting for? Get in touch today .