IMPORTANCE OF DIGITAL MARKETING IN ONLINE BUSINESS
If you're not using digital marketing in this age, then you are losing lot clients as well as revenue.
Basically you get an extra edge over market as well your competitors if you use digital marketing for your business.
It is way more cheaper than traditional marketing (TV ad's, Newspaper, Radio). So let's discuss about it more briefly and how it will help you to bring more profit out of your business.
Detailed targeting
The major advantage of doing Digital marketing is that, you can do Detailed targeting which means you can reach out to the same set of customer who are willing to buy from you or who are interested in your product and services.
Automation
Digital marketing allows you set all the task on automation. You just need to put your efforts once and then it will automatically brings out results for you.
Unlike an traditional marketing where you need to do all the things manually but here you can automate things from getting leads to closing the deal.
Time saving
Definitely digital marketing helps you to save your time, effort as well as money. Since you can automate you major task, you will end up Saving alot of time, which you can utilize to expand your business.
Brand awareness
If you are new brand in the market and people are not aware then they are not going to buy from you, because they don't trust you.
Brand awareness is very important if you really want to survive in this competitive market. In this phase you can come up with various incentive and discount offers. Basically you have to give extra over your competitors to acquire the customer base.
For this you can use social media marketing, paid advertising (Facebook ads, google AdWords) and email marketing.
Highly economical
It's way more economical if you compare it with the traditional marketing. You can reach to exact customer, set all the things on automation, not need of a sales person.
A week ago, I ran an Facebook campaign for insurance company and got an amazing result. The per lead cost is just rs.10 or $0.7 which is very very affordable and they got conversions of 9%, the ROI is incredible 600%.
How digital marketing governs online branding
The internet has brought millions of people together on the web. This means that companies have greater chances of influencing their prospective audience present on myriad social media platforms. Digital marketing proves to be an effective branding tool as the quality and frequency of multiple online activities determine the effectiveness of online branding. Some important digital marketing tools that we all recognize include:
·?Internet banners ;
·?Website content ?and?landing pages ;
· Online Reputation Management (ORM)
Let’s analyze why digital marketing so important and exploring the same step by step.
1. Flexibility To Start & Stop Anytime.
Digital marketing can be started in hours. It is so flexible to change, modify, start & stop ads. Even marketing strategy can be changed and modify at any time.
2. Start With Any Amount Of Budget.
You can start with minimum investment or even free of cost. Like Facebook post published and sharing in different groups and share on your timeline and tags all your well-wishers. You will be able to reach many people with no money.
3. Low Budget Marketing Platforms.
Startups can start marketing ads with Rs-100 per day and reach to a potential customer but this is not possible in traditional marketing.
4. Multiple Platform Benefits.
There are so many platforms to make a profile and start sharing your services at free of cost. You don’t need to pay anyone to start telling people about your services. A most important platform for a local startup is Google My Business Platform. List of the platform is Facebook, Twitter, Instagram, Pinterest, Google My Business, LinkedIn ETC.
With the evolution of technology, all businesses irrespective of their sizes have shifted to digital platforms to establish themselves and increase their profits. The transition from traditional to digital has been rapid and is growing on a daily basis.
So at the end, “digital marketing is all about sending right message to right people at right time”
Yes Digital marketing is good and brings out amazing results for you only when it is done effectively. Their are many digital marketer in the market who don't even know how to run a campaign on Facebook but they call them “digital marketer”.
If you're not using digital marketing in this age, then you are losing lot clients as well as revenue.
Basically you get an extra edge over market as well your competitors if you use digital marketing for your business.