The Importance Of Digital Marketing In The Legal Sector

Traditionally, law firms and legal services providers relied heavily on word-of-mouth and personal relationships to bring in new clients. However, with the wide proliferation of mobile devices and the rise of digital marketing, this is no longer the most effective way to reach prospective clients.

?As it stands, a third of all potential clients start their search for legal services online. This means that it has become essential for legal firms to have a strong digital marketing strategy in place. Clients are inundated with choice, and they are more likely to choose a firm that is easy to find and that has a strong online presence.

?A well-executed digital marketing strategy will help your law firm to reach more potential clients, build trust and credibility, and differentiate yourself from the competition.

The Changing Role Of The General Counsel

?In today's business environment, the role of the general counsel is changing. Increasingly, general counsels are being asked to provide strategic advice and guidance, rather than simply managing legal risks. They are no longer singularly concerned with avoiding legal complications, but also with finding new and innovative ways to grow the business in an uncertain world.

These changes mean that law firms must be adept at managing multiple stakeholders, both inside and outside of the legal department. They must also have a deep understanding of the business, its goals, and the ever-changing and competitive nature of the digital landscape.

This message was further reinforced in a recent study conducted by the team at IMPACT-ME, where we explored insights from over 100 general counsels across the GCC region. The digital footprint and legal rankings of a firm were used as the key search platforms to influence buying behaviours.

What Law Firms Need To Do To Stand Out

In a competitive marketplace, it’s not enough to simply have a website. Your website needs to be well-designed, user-friendly, and provide value. In addition to this, your firm needs to be active on social media, giving priority to creating and updating content regularly. By optimising your website for keywords that are relevant to your field, you will attract more traffic to your website.

Investing time and resources into search engine optimization (SEO) is likely to be the single most important element you can undertake to improve your online presence. However, it’s important to note that SEO is an ongoing process and requires regular attention and updates to be most effective. Google’s search algorithm prioritises website indexation by 434% if they frequently produce new content.

Additionally, you need to make sure that your website is mobile-friendly. More and more people are using their mobile devices to search for legal services. This means if your website isn’t optimised for mobile, you’ll lose out on potential clients. 64% of all searches start on a mobile device and if your website is not optimised accordingly, 57% of users are unlikely to recommend your business.

These figures indicate that for any business to stay competitive, it’s essential to have a strong digital marketing strategy in place. Law firms are no exception. By investing time and resources into digital marketing, you can position your firm as a leader in your field, building your online social proof, and ultimately growing your business.

Legal firms must consider the progression being made across the advisory landscape, which no doubt will leave senior buyers and general counsels requiring a similar such approach from its legal advisors, which include a focused and comprehensive client service approach, client service reviews, metaverse presence and digital-asset payment options.

To reinforce your digital strategy and SEO, connect with us https://www.impact-me.com/