Importance Of Database Cleaning For GDPR Compliance:
Did you know that almost 30% of businesses believe that the majority of the information on their prospects or customers is false in some way?
And almost 90% of businesses struggle to keep this data up to date. Are you one of these then?
If so, the problem is with the quality of the data. Do you know that organizations prefer quality leads over a surplus of dead leads?
By implementing The General Data Protection Regulation (GDPR) compliance, we may strengthen our "quality data."
To learn more about this, let's first examine what database cleaning is and the value it has for businesses.
What Is Cleansing A Database?
Data cleansing is the act of going through all the information in a database and removing or enhancing any that is incorrect, incomplete, fragmented, redundant, or irrelevant.
Data cleansing not only ensures the data is as accurate as possible but also maintains consistency throughout the database. In industries or businesses that rely heavily on data, thorough, planned database cleansing can help to enhance the data list and correct inaccuracies.
Data cleaning or scrubbing is a fairly little issue, yet it has a big effect on your company. It enables you to connect with "customers" and create the finest possible customer and commercial relationships.
Benefits of Database Cleaning A firm can gain many advantages from database cleaning, including:
You can get these advantages by implementing The General Data Protection Regulation (GDPR) in your company.
Let's discover some GDPR facts now.
领英推荐
What Does GDPR Mean for Database Cleaning, then?
The General Data Protection Regulation (GDPR) is the data protection law enacted by the European Union. It is intended to enhance and unify the European Union's rules for data privacy.
The advent of the GDPR suggests that every corporation should review its data collection practices. Companies should change the way they collect, keep, use, and safeguard data.
Direct or explicit consent is a crucial component of the GDPR; the data subject must give their consent in writing or by taking a clear affirmative action before being added to a company's customer database and must expressly choose to receive marketing messages by email, phone, or letter.
The General Data Protection Regulation (GDPR) is the data protection law enacted by the European Union. It is intended to enhance and unify the European Union's rules for data privacy.
The advent of the GDPR suggests that every corporation should review its data collection practices. Companies should change the way they collect, keep, use, and safeguard data.
Direct or explicit consent is a crucial component of the GDPR; the data subject must give their consent in writing or by taking a clear affirmative action before being added to a company's customer database and must expressly choose to receive marketing messages by email, phone, or letter.
Scenario
When Sydney calls your company, she requests access to the personal information you have on file for her. You also look at her titles, home address, and email address. The key takeaway is that Sydney smith is unaware that you also have her phone number (despite the fact that you have it under the name Sydny smith). And you unknowingly violated the GDPR rules.
To avoid "Data Duplication," always thoroughly review your data.
You may encounter many such circumstances, so it is crucial to use efficient database cleansing techniques to prevent them and safeguard your company.
Summary
Database cleaning is undoubtedly difficult to perform and keep up with, but with the right methods, tools, and, most importantly, acute observations, it is manageable.
Hope! You have a fantastic understanding of the significance of database cleansing in confirming GDPR compliance.