Importance of Customer service:

Customer service is so much more than just providing support to your customers. Today’s companies must look at all the interactions that a customer has with their brand—both online and in-person. It can quickly become complicated when you consider the total customer journey and start to think about the relationship between customer service, success, experience, and care.

Customers genuinely value meaningful interactions. According to a recent report by Microsoft, 96% of consumers worldwide have stated that they consider customer service to be an important factor in their choice of brands.