The Importance of Customer Insight in Today's Market

In the latest episode of Analytics Unplugged, Katie Wayles speaks with Marissa Olberding , Director of Marketing at Blue Jeans Golf + Golf Ranch .

The two dive into changing market trends in the world of golf. Marissa believes in creating an intuitive, engaging environment for your customers. Her team is dedicated to providing a unique experience for today’s golfers, satisfying their appetite for mixing pleasure and practice.?

How Technology is Transforming the Marketing World?

Katie and Marissa passionately discuss the impact technology like HubSpot has made on their daily lives as marketers. The two call out chatGPT as a crucial member of their teams, discussing how AI supports their content creation and repurposing efforts.?

By investing in new, state of the art technology, marketers can stay ahead of changing customer trends – taking a proactive approach to product development and communications. Technology is key to surprising and delighting customers, at every stage of their journey.??

Meeting Customers Where They Are?

“Entertainment golf and traditional golf exist on a spectrum. There was no space in between for golfers to have a chill, relaxed experience, but still have the feeling of playing golf. That’s where we came in. We want to cater to the golfer.”?

They recognize that golf is a developing sport, and by gamifying the driving range, they’re reaching a variety of golfers – from rookies to regulars.?

The Golf Ranch team paid attention to changing customer needs and adapted their business model to accommodate them. By investing in driving ranges and implementing new, exciting technology, they’ve satisfied new and existing customers alike.?

Why You Should Tune In?

This episode offers insight into the changing world of marketing. The two discuss the importance of marketing persona development, and how technology can support changing customer demands.