The Importance of Culture, Values, Mission, and Purpose in Tech for Good Hiring

The Importance of Culture, Values, Mission, and Purpose in Tech for Good Hiring

In the current competitive tech market, it's more important than ever for companies to attract and retain the best talent.

This is especially true for tech for good companies, which are often mission-driven and looking for employees who are passionate about making a positive impact on the world.

Beyond coding skills and programming proficiency, there's a growing emphasis on 'purpose'. With the rise of "Tech for Good" companies, there's a growing recognition that the synergy between skills, culture, and values is the cornerstone of success.

While technical skills are obviously important, culture, values, mission, and purpose are also key factors to consider when hiring for tech for good roles. Employees who are aligned with a company's culture, values, and mission are more likely to be engaged, motivated, and productive. They are also more likely to stay with the company long-term.

The Science of Cultural Fit

Recent research has pointed towards the profound impact of a strong cultural fit in the recruitment process. A study from Harvard Business Review reveals that companies with a strong cultural identity outperform their counterparts in the job market, not only in terms of recruitment but also in profitability and value creation.

The reason? Employees are not just looking for a job; they're searching for a place where they belong.

Mission-Driven Recruitment

The significance of mission alignment is especially vital for 'Tech for Good' companies. These organisations are at the forefront of using technology to tackle global challenges, be it climate change, education, or healthcare.

For them, technical prowess, whilst essential, is not enough.

A developer passionate about sustainability, for instance, will be more invested in creating solutions for a clean energy start-up than someone just looking for another coding job.

A recent study by Glassdoor found that 86% of job seekers say that company culture is an important factor when choosing a job. The study also found that companies with strong cultures have lower turnover rates and higher employee engagement scores.

Another study, by McKinsey & Company, found that companies with strong cultures are more likely to outperform their competitors. The study found that these companies are better at attracting and retaining top talent, innovating, and delivering customer satisfaction.

The Ultimate Trinity: Purpose, Pay, and Passion

It's a simple equation.

When an individual's purpose aligns with the company's mission, and this is coupled with competitive remuneration and exciting innovative tasks, it creates a potent mix. Not only does this lead to an engaged workforce, but it also leads to higher retention rates. The 'why' becomes as crucial as the 'what' in their daily tasks.

How to Hire for Culture, Values, Mission, and Purpose

There are a number of things that tech for good companies can do to hire for culture, values, mission, and purpose. Here are a few tips:

  • Start by clearly defining your company's culture, values, and mission. What do you stand for? What are your goals? Once you have a clear understanding of your company's culture and values, you can start to look for candidates who align with them.
  • Be transparent about your company culture and values in your job postings and throughout the interview process. Let candidates know what it's like to work at your company and what you expect from your employees.
  • Ask questions about candidates' values and motivations during interviews. Find out what's important to them and what they're looking for in a job.
  • Pay attention to candidates' body language and enthusiasm during interviews. Are they excited about your company's mission? Do they seem like they would be a good fit for your culture?

The Benefits of Hiring for Culture, Values, Mission, and Purpose

Hiring for culture, values, mission, and purpose can have a number of benefits for tech for good companies. These benefits include:

  • Reduced turnover. Employees who are aligned with a company's culture and values are more likely to stay with the company long-term. This can save companies a lot of money in recruitment and training costs.
  • Increased employee engagement. Employees who are engaged in their work are more productive, creative, and innovative. They are also more likely to go the extra mile for their customers.
  • Improved customer satisfaction. Employees who are engaged and motivated are more likely to provide excellent customer service. This can lead to improved customer satisfaction and repeat business.
  • A stronger brand. Companies with strong cultures and values are more likely to have strong brands. This can help them attract top talent and customers.

The Role of Authentic Partnerships

Now, the real challenge for 'Tech for Good' companies is finding these mission-driven tech professionals. This is where authentic partnerships come into play. Collaborating with a recruitment business that shares the same vision can elevate a company's brand in ways traditional job adverts can't.

How True Partnerships Can Boost Your Organic Brand Following

When you work with a recruiter who genuinely shares your mission and rhetoric, you can expect a more authentic and engaging relationship. This is because they will be able to speak to your company culture and values in a way that is both credible and relatable.

This can lead to a number of benefits, including:

  • Increased organic brand awareness and following. When your recruiter shares your content and engages with your audience on social media, they are essentially acting as an extension of your marketing team. This can help you to reach a wider audience and build relationships with potential customers and employees.
  • Improved brand reputation. When your recruiter is consistently putting your company in a positive light, it can help to improve your overall brand reputation. This can make you more attractive to potential customers and employees alike.
  • Reduced recruitment costs. In the long run, working with a trusted recruiter can help you to reduce your recruitment costs. This is because they will be able to identify and recruit the right candidates more quickly and efficiently.

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Enter Made Talent, a Tech for Good recruitment business. At Made Talent, the belief is that a genuine partnership is about more than just hiring. It's about understanding a company's ethos and amplifying it in the talent marketplace.

By partnering with a recruitment firm that genuinely echoes your company's mission, you not only gain access to the right talent but also boost your organic brand following. It's a form of free marketing that genuinely outweighs the typical job adverts you'd throw into the vast expanse of the internet.

Final Thoughts

In the words of Chris from Made Talent (MADE stands for Making A Difference in Enterprise ??)

"Our future is shaped by the synergy of technology and purpose. Finding the right talent is not just about skills; it's about shared dreams and aspirations. As companies continue to redefine the tech landscape with purpose-driven innovations, it's time to rethink our recruitment strategies and the stories we tell."

Connect with the right partners, share your mission, and together, let's shape a brighter, better future.

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How Made Talent Can Help

Made Talent is a specialist tech for good recruitment business. We understand the importance of hiring for culture, values, mission, and purpose. We have a deep understanding of the tech for good sector and we have a network of experienced recruiters who are passionate about helping companies find the right people.

When you work with Made Talent, we will take the time to understand your company's culture, values, mission, and purpose. We will then use this information to identify and recruit candidates who are a good fit.

We also offer a range of other services to help you attract and retain top talent, including:

  • Employer branding
  • Recruitment marketing
  • Candidate assessments
  • Onboarding and training


Contact [email protected] to find out more about the topics above or explore how true partnership can elevate your business and it's workforce.


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