The Importance of Conferences & Events in a Hybrid Work World

The rise of remote and hybrid work schedules has fundamentally changed how we collaborate and connect. As we adapt to this new landscape, conferences and events have emerged as new meeting rooms where teams come together, ideas are exchanged, and relationships are strengthened.

The Rise of Remote and Hybrid Work

Remote and hybrid work models have become the norm for many companies. While these flexible arrangements offer numerous benefits, they also present challenges, particularly in fostering team cohesion and maintaining strong client relationships. In this context, conferences and events have taken on a new level of importance.

Did you know??

Over 70% of companies have adopted remote or hybrid work models between 2020 and 2023, underscoring the need for innovative approaches to conferences and meetings (Forbes, 2023).

Bringing Teams Together

At CTC, we have seen a significant increase in demand for onsite meeting opportunities within our clients' events. Companies are recognizing that bringing their teams together in person, even if only occasionally, is crucial for team bonding, collaboration, and morale. Conferences and events provide a unique space for employees to reconnect, share experiences, and build stronger working relationships.

Engaging with Clients

In addition to team bonding, conferences offer valuable opportunities for companies to engage with clients face-to-face. These in-person interactions are more precious than ever. They allow for deeper, more personal connections that can be difficult to achieve through virtual meetings. Clients appreciate the effort and commitment shown by companies that prioritize these interactions.

Innovative Meeting Formats

To accommodate the diverse needs of remote and hybrid workforces, event organizers are introducing innovative meeting formats that prioritize connection and engagement. At CTC, we are exploring alternative formats that emphasize networking and interaction. This includes building more networking times directly into event agendas, and ensuring that attendees have ample opportunities to connect organically.

We also offer meeting rooms reserved for private discussions or small group collaborations, fostering a climate that supports onsite connections. Innovative activations, such as interactive workshops, experiential installations, and themed networking sessions, are being introduced to encourage meaningful interactions. These formats ensure that all attendees -whether in-person or virtual - can contribute to and benefit from the event, making the most of their time together.

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The Future of Conferences

As we move forward, the role of conferences in a remote work era is clear: they are essential for fostering connections, driving innovation, and enhancing collaboration through intentional ENGAGEMENT. The blend of in-person and virtual elements ensures that these events are accessible and inclusive, while the focus on health, safety, and sustainability guarantees a positive experience for all.

Conferences are not just about the physical space; they are about creating meaningful interactions and building a sense of community. In this new meeting room, the opportunities for growth and connection are endless.

Join the Conversation

We’d love to hear your thoughts on the evolving role of conferences.

• How has your experience with events changed with the rise of remote and hybrid work?
• What innovations have you found most impactful?

Share your insights and let’s continue to redefine the future of events together. ??

About the Author

Michelle Manire, CMM, VEMM, PMED, HMCC , is a high-achieving professional with extensive experience in the event and hotel industries. Following her success as the first woman hired. as the General Manager for 2 major hotel chains she launched Coast to Coast Conferences & Events in 1994. For 3 decades, Michelle has provided time and cost-saving solutions, comprehensive conference and event management, and consulting services for a wide range of clients across the nation.

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