The importance of compassionate business

I recently delivered the talk "The Art of Compassionate Business" at an educational institution in London, UK. Some salient points from this talk are:

When there is a widespread loving attitude toward others in an organisation, this company is prone to act as follows:

? The organisation does not attempt to deceive customers or manipulate them. Instead, this company continually cares for its customers and guides them to make their best buying decisions.

? The company does not consider other organisations as enemies to defeat. Instead, these companies are considered as valuable sources of information, and oftentimes potential partners.

? The organisation does not de-skill its employees with monotonous and repetitive work. The organisation tends to assign its employees tasks aligned with their talents and capabilities.

? This company does not have high profits as its sole objective, but also sets relevant social goals.

? This organisation does not treat employees as replaceable cogs in the company’s machinery, but instead as valuable resources to be appreciated for their individual distinctiveness.

? This company looks for more natural, hearty, and personal ways to communicate with its main stakeholders.

This topic is thoroughly explored in my new book "The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise" (2019, Routledge - Productivity Press). This book can be found here bit.ly/2MAkr4k