The Importance of Company Values
It is not difficult to find the core values of any company. They’re usually displayed in large print on company websites. If you were to walk into a company, you would not have to turn the building upside down for the company values because they are almost everywhere. They are printed on plaques, banners, wallpapers, and signs across the company. Company values are also included in the employee handbook.
The values of a company lay the foundation of what the organization values the most. Employees are more likely to want to work in an organization that matches their own personal values. It is important for the company to have defined values because it not only benefits how the employees connect with the organization but can also influence others to support your business. The work atmosphere and business decisions that are made by the leadership are shaped by the company values.
So why are company values so important?
Company values are the important beliefs that are held by a team, and they guide the team in working together more effectively towards a common goal. One of the most common mistakes that businesses make is considering company values as a nicety instead of an important necessity. Company values are essential for retaining employees and keeping the company viable in tough times.
Core values communicate who you are as a company to employees, customers, clients, and competitors. If the team doesn’t understand what the company is about and what it stands for, they won’t be able to properly represent the brand.
Our company values at Propella are Innovation, Success, and Fun. Propella truly lives by these values and has demonstrated excellent innovation and success in finding solutions to addressing some of the challenges we face in our industry. The goal is to raise the success rate of start-up businesses. Innovation, success, and fun are implemented throughout the decisions that are made by management and employees and also resonates with our partners and incubatees. Our values reflect our dedication to delivering quality service, building lasting relationships and always hold us accountable.
Here are some things to remember when choosing values for your business.
· Keep it simple.
· Define your values.
· Make your values actionable.
· Business decisions should be aligned with company values.
· They set your identity and must be based on truth.
Here’s a presentation by Jeff Lawson on company values;
https://www.youtube.com/watch?v=0CKI8Jah-Po
Your company values make you stand out from other organizations within your field. Company values are more than just a slogan, they represent what you believe behind the business and how you want your customers, partners, and the rest of the world to see you.
Company values are the heart of the company and living by them is not always easy, take your time and choose values that will have a positive impact on your business.