Importance of a community

Why should we be a part of a community?

?Today, the word "Community" has become a new buzzword that brand managers are paying extra attention to. Communities can exist in various forms but at their core, they are a group of people with something in common. Now that we know what communities are, let's explore why we should know about them.

Recent studies point out that a sense of community belonging is strongly associated with people's mental health. Humans are social animals. Yes, even the introverts. While some of us do well when left alone, all of us need to know that we are not alone. That people have our back, that someone will hug us when we fail when we experience the highs and lows of life. So what about friends? Yes, friends will do that too. But will they always be available? Will they always see your text? Will they understand your specific problems perfectly well?

But a community of people with a similar agenda can. Expanding the circle of people you trust and fall back on will ensure you have more people to lift you up when you need it. Ensure that people with similar experiences can relate to your experiences.

?The point isn't to put friends down but to underline how community serves a similar but larger role in one's life. As a business owner, you will face highs and lows more so than in your personal life. Being a part of a community can empower you to achieve your potential and not lose courage.

?What can a community do for you as a business owner?

1. A community will connect you to like-minded people with similar goals, tastes, beliefs, etc. As a result, you will be in contact with a large number of potential acquaintances, customers, investors, partners, well-wishers, and others. This enables your network to keep growing.
2. A community will also connect you with diverse people from diverse backgrounds. You can learn a lot from these differences. Learn about unique practices, trends, behaviors, etc. to better inform your business decisions.
3. You can share and compare experiences. Gain insight, seek solace and empathy. Your mistakes can better inform others and vice-versa. A business community can transform into a think tank and serve as a source of inspiration.
4. Benefit from knowledge transfer happening amidst a group of people. You will never run out of things to learn. Develop a bank of knowledge and incorporate that into your behavior. Become a well-rounded, empathetic leader that people flock to.
5. Have a sense of belonging that nourishes you to do better, to try harder because you belong, and your ideas matter.

?At Eprenz, we have a tender community of 100,000 such entrepreneurs. We aim to help this community achieve its dreams with business mentorship and more. We invite you to join us if you are an ambitious entrepreneur in need of support.