Importance Of Communication In An Organisation

One of the important roles of the manager is the informational role wherein a manager seeks information from his peers, subordinates and others about anything relating to their jobs and responsibilities. At the same time a disseminator of information about job and the organisation to those who are concerned with it.

As such a considerable part of time is devoted to receiving or disseminating information, i. e. in communication inside or outside the organisation. Some of the studies made in the USA show that between 40 to 60 per cent of the work time in a typical manufacturing plant is involved in some phase of communication. Further, the top and middle level managers typically devote 60 to 80 per cent of their total working hours to communicating.

According to Peter Drucker, good communication is the foundation for sound management. The managerial functions of planning, organising, directing and controlling depend on communication in an enterprise. For planning to be realistic, it is essential that it is based on sound information which is not possible without a good system of communication existing in an enterprise.

The latest developments in the market may not be communicated to the planners, making their future plans totally meaningless. Adaptation to external environment on which rests the survival of the business may not be possible without good communication. Again in order to reach the objectives, it is necessary that leadership is exercised, decisions made, efforts coordinated, people motivated and operations controlled.

Each of these functions involves interaction with the people in the organisation and leads to communication The important fact of organisational life for a manager is communication, and success will depend upon how effectively one can communicate with others in the organisation; in other words, how successfully one can put ideas across to those who work with and thereby, persuade others to work in the direction of the achievements of goals of the organisation.

In your organisation what kinds of challenges do you face due to poor communication within organisation. Feel free to share communication problems in your organisation.