The Importance of Communication between Your Website and Customers

Today the decision makers and the company leaders are busy with their schedules which includes the bombardment of emails, catalogs printing, sales call and meeting which consumes all of their time and energy. In between this if you find time working on researching about your company then your content must be very precise and to the point.

This means that in this very little moment, you have a chance to tell your story in a meaningful way and in a rapid manner. This can be done with the right words. Now in regards to the website always remember that right words equal true words.

“People have attention period of 5 seconds and have as much depth as a glass of water.” Now here is phrase makes some sense talk. If the people don’t find that depth in your content of the website, they will probably jump to your competitor’s site. You need to understand the power of words that emphasize the importance of right words, presenting them in the right way and conveying them on the right time.

For your company, if your website is the welcome door, then your content on the website is the handshake with your website visitors and prospects. Every story imprints the impression on the reader’s mind regardless of the quality. Now the quality of the content imprinted on the customer’s mind decides whether the customer would click away from the website or draws them towards your content for deeper knowledge about your company.

The message you pass on via content on your website must be a pure reflection and transparent to your brand. Now this includes your values, your capabilities, your unique key points and most importantly your reasons i.e. your whys. Remember, your story needs to be transparent. As if smoked or mirrored, the visitors and prospects are smarter to identify and gets going to move on with the other websites.  

First Impression is the last one - Presentation

Everything has its first impression then why not your website. The presentation of your website is a must for good imprints of the impression.  Remember, your brand is not limited to static designs and text like the prints. Today’s new era websites are dynamic tools for marketing. It is a strong tool which cannot be ignored.

You never get a second chance to make a first impression - Andrew Grant

The presentation methods like videos, motion graphics and animations help you be creative about how you can engage with users and holds the brand's story online. An effective website strategy includes what content should be presented through which media. This doesn’t mean that every content should be conveyed via media. Some of the contents must be left in the text to be conveyed. Media can also include iconography.

Timing is Important

Now that your brand has the right words with a unique story, you have a number of vehicles to carry that message to your website. After this, you would be thinking that now the leads should start rolling in. But still, the story is incomplete. Your website needs to have a logical architecture and every page of the website needs to have a content hierarchy too. Just like your favorite novel, if your website doesn’t show a story that makes sense and end up skipping, this would end you up to lose more leads.

Timing is everything with relationships - Rashida Jones

Remember to put your most important part of the story at the front and center of the page so the visitors don’t miss that out.

How well-optimized websites always help to grow your brand?

A well-optimized website is a strong business tool. How? Let’s see.

A well-optimized website is a great tool to grow the business, to bring more business and to market your brand. Let’s just find out how a well-optimized website can be helping in increasing your business and brand. Besides this, you will also understand why a well-optimized website is a necessity to grow the business and brand.

• Track the visitors
• Target your visitors with the help of tools like facebook Pixel or facebook advertisements
• Track the most popular pages of your website. Find out on which page the customers are spending most of their time.
• Track the sources from which you are getting web traffic. The most fantastic idea is to market your brand on those sources only.  
• The SEO of your website can increase your website’s visibility in the search results. This can bring you more customers.
• Track the region of your traffic. And then target the particular location to market your services and products
• A blog can find you new customers and can grow your business
• Plan your strategy via a website analysis tool.
• Re-target your existing customers to sell the products again or if you have updated them.

These ways are to help you grow your brand with a well-optimized website.

Now the main key question arises.

Is Your Website Even Communicating with Your Customers?

To know that your website is properly communicating with your customers, keep on reading.

Here are some points that can help you answer this question. If for a second also, you feel that your website is lacking somewhere in communication then you can follow the same points. Try to improve your website and grab more business.

• Clear value proposition

Research on who your audience is. Be very clear about your audience and what to communicate. Remember, you only have 5 seconds to attract your new visitor. Your domain name and about page must be very attractive and clear. It should instantly tell your visitors about who you are, what you do and what your visitor should do next.

• Logical Branding

Be very true with your brand. Whenever you look at your site, ask yourself a question - “do your website look, sound and feel exactly like your company?” The colors, themes, toning, language, font, usability all decide whether the visitor has been impressed with or can invoke negativity in visitors mind and enforces them to leave. This is simply not happening. So, be very clear in your communication.

• "About Us” Page

About Us, the page is the best way to impress the visitors. From this page, the visitors would get a clear understanding of who you are, what your company does and is your company the right organization for them. You can add your little story or a brief introduction about your company and timeline of how your company has been this so far. The reason that you are different from other companies is also suitable to add in your “about us” page.

Some of the points in brief in the list can be:

• Blogs
• Social Buttons
• Live Chat
• FAQs Section
• Audio, videos and photos
• Style, design, and layout
• Logos, Colors, and fonts

So, I hope that you got all your answers from this article. Anything that I might forget adds into this list may be useful if you know and share with the web world.

Try out these points to get more of the engagements through your website.