Importance of Branding

It is a challenge for companies today to establish a BRAND presence through effective marketing to keep customers engaged while increasing market share steadily and eventually ensuring customer retention while remaining profitable.

A marketing strategy centered around the 3 C's -- Customer, Company & Competition -- starts with BRANDING in order to meet the many challenges that organizations face.

 There is often a question about What's in a BRAND or a NAME? Basically, it's all about MEMORY! The kind of memories that make their way into every human being's decision-making is directly related to the kind of sensory perception they experience. 

The marketing strategy of a great brand is designed to create as much sensory impact as possible, thus ensuring customer engagement for a long time to come 

In the store, it could be the eye level of the product, or perhaps an ad on the radio or a podcast can be listened to. It could also be the feel of a product or its taste if it's edible & probably the smell of certain products. 

Many organizations fail to recognize the importance of naming or branding products correctly, resulting in more harm than good. Human behavior will never disappear because of the key ingredient "Memory" that has etched itself into the human brain. Additionally, companies need to create quality products that are memorable and consistent with messaging that emphasizes positive characteristics that stand out from their competition as well as building trust by establishing images of reliability.

Being too polished and professional while also trying to be exciting and adventurous can be a precarious balance to strike.

Branding is the best shot organizations have to characterize and personalize business to become successful and get ingrained in customers' memories to achieve quantum growth.