Importance of brand personality and how to build one

Before we jump into the importance of brand personality, let’s answer the obvious

What is brand personality??

Brand personality is basically just a set of human traits that you would associate with your brand. It is what makes your brand likeable and different from your competitors and plays a central role in shaping your?brand identity?and marketing strategy. It also influences the way your customers and audience interact with and perceive your brand. Over 50% of the customers would rather purchase from businesses that have a strong personality. The goal of creating a brand personality is to position your brand as authentic and memorable among your target audience.

Importance of brand personality??

Develop a relationship with your audience?

Think about this. Would you rather be hanging out with a friend that is fun and energetic or with someone who is rather boring? You can apply the same reasoning to your brand and your audience. Your audience would rather associate with a brand that adds some kind of value to them than with a brand that doesn’t create any impact on them. When your brand personality reflects who your audience is, they tend to develop an emotional attachment to your business and are more likely to engage with your brand.

Stand out from competitors?

Look around you and find out how many people are doing the same business as you are and selling the same products as you. Your brand personality is how your audience differentiates you from your competitors. Without one, you are just going to be one among the crowd. Having a unique and consistent brand personality can help your audience recognize you among the masses and engage with you if they find you interesting.

Influence purchase decisions?

As we mentioned earlier, with the growing number of businesses and direct competitors, your brand personality might be the only way you differ from your competitors. Beyond just defining your brand’s marketing strategies, it can also positively influence your customers’ purchasing decisions. Your brand personality can invoke a positive response from your customers and thereby influence them to do business with you.??

Increase brand awareness?

A uniquely crafted brand personality can increase your brand awareness by making your audience recognize you from among the multitude of brands, and ultimately prefer you over your competitors if they find your brand captivating enough.

Better marketing outcomes?

By narrowing down your audience and communicating your brand personality across various channels, you gain a deeper insight into what works best with your niche. This is because you are not trying to please the multitude of customers out there but just a specific segment that resonates with your brand, who are more likely to engage with you.

How to build your brand personality??

Define who you are?

Identify the core values of your business. It doesn’t have to stop there either. Pin down the purpose, mission, and vision statement of your brand. Your brand personality should be a collective outcome of why you started your business in the first place, who you want to be for your audience, how you are any different from your competitors, and how you want your brand to be perceived by your audience. Answering some of these questions can direct you into forming the ideal brand personality for your business.?

Who is your customer??

Move with a purpose! Creating a brand personality or any?digital marketing strategy?for that matter may end up not working if you do not know whom you are creating them for. You need a clear and definitive goal to create a strong brand personality.

While marketing to the masses without filtering out your TGA might sound like the right thing to do to reach as many people as you can, the result could just be counterproductive. When you do not narrow down your audience, your brand might end up not being appealing to anyone and not resonating with any group of audience. Therefore, it is crucial to develop a brand personality that will appeal to your buyer's personality.??

Establish a brand personality dimension?

Your brand personality can fit into one of these five dimensions. Sincerity, competence, ruggedness, sophistication, and excitement. For example, brands like Apple or Gucci give off a sophisticated effect, whereas, brands like Coca Cola and Taco Bell invoke excitement. Likewise, specify what dimension you would want yours to fall under.

How’d you describe your brand??

Write down a list of adjectives that would best describe your brand traits and that would set you apart from your competitors. To be precise, your brand dimension is a combination of two or more traits. Meaning, even if two brands fall into the same brand dimension, you would still be able to tell them apart through their other traits.??

Do you have a brand voice??

How you speak to your audience and the emotions this communication elicits in them is what your brand voice is. Your brand voice plays a major role in shaping your brand personality. Your brand voice describes your business’s personality and this should remain consistent across all your messaging.

Once you have established a personality for your brand, the next thing to do would be to begin applying your brand personality across all your communications and marketing channels. This includes everything beginning from your visuals, the content you create, the communication you carry out with your audience, etc.??

Why Alchem Digital??

Alchem Digital?offers you end-to-end branding services for your business and helps you stand out from the crowd in the digital space.?Our team?of experienced marketers and designers works together on creating the perfect digital strategy for your business. Social media marketing,?Paid media marketing,?YouTube marketing,?Content marketing,?SEO,?Website development,?and branding we've got it all covered for you.?

Looking for unique digital marketing services for your business??Contact us?now.

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