The Importance of Being a Trusted Advisor

As a professional in the insurance industry, we of course have to have the technical skills and ability to navigate the world of insurance. However, at the end of the day, we are in the advice business.

Our primary goal as insurance professionals is to provide our clients with the best advice and guidance possible. We need to have technical knowledge of insurance products and be able to understand the market, but our real value lies in our ability to provide insightful and meaningful advice to our clients.

At times, our clients may approach us with questions or concerns that have nothing to do with health insurance or employee benefits. They come to us seeking our input and guidance on important company decisions because they trust us as advisors.

As Dan Molyneaux, an industry expert has said, “Our ultimate goal should be to make our clients' companies better.” This means not only insuring and mitigating risks but also providing guidance on other important decisions that can impact their business.

When a client comes to us seeking advice, it's an opportunity for us to advise and coach. We can connect them with other clients who have faced similar challenges, offer insights into best practices, and help guide them toward the best decision for their business.

At the end of the day, being seen as a trusted advisor and coach to our clients is the most rewarding part of our job. While insurance may be the reason we initially connect with our clients, it's our ability to provide sound advice and guidance that provides value in the relationship.