The Importance Of Being Human In Social Media Marketing

I think the following raises some excellent points about Social Media Marketing. I’ve included a few of the highlights for you to get the gist of the article:

Most of social media marketing these days is about two things: tools and tactics. 

But whatever happened to the ‘social’ dimension of social media networks? While everyone is busy debating the takeover and benefits of artificial intelligence and its incorporation into marketing automation, a potential negative effect of these tools and tactics still lingers; the loss of the ‘human’ voice, the quality and authenticity of human interaction.

As an antidote to the drawbacks of setting automated communications, here are the reasons why human-powered interactions make for a better overall experience in social media marketing:

AUTHENTIC RELATIONSHIP-BUILDING.

Small and medium-sized businesses that use social media for marketing purposes sometimes miss out on a major opportunity: the chance to build relationships. In other words, their extreme focus on the marketing aspect occurs to the detriment of everything else, especially business-to-customer relationships.

PERSONALISED COMMUNICATION.

Speaking of omnichannel marketing, advanced features that are part of customer relationship management (CRMs) and marketing automation software give marketers the data and the tools to tailor personalised offers based on past purchases and various behaviours such as clicking through emails and ads. Human interaction on social media allows a sense of face-to-face communication that encourages or coaches a customer to take the next step and actually act on these personalised offers.

What do you think? Maybe you’d like to read on? Check out the full version here then give me a call to discuss how this might impact your own business: 0411 686 071. Alternatively, email me at [email protected]

Thanks!