The Importance of Being an Early Adopter

To win in any industry, you have to be open to change and be an early adopter. The worst thing you can do is have a “wait and see” approach. You can always make adjustments if something isn’t working, but you can’t let the fear of something not being perfect stop you from moving forward.

This mindset is a key factor in what led United Wholesale Mortgage to become the #1 lender in the nation. We don’t let perfect get in the way of good and have a “decide fast, change often” mentality. If there’s a better way to do something or new tech that will enhance our process, we will always try it because we can always change back.

Below are five things mortgage brokers who are partnered with UWM should be adopting right now. That said, these five aren’t the only ones that matter, but they are key indicators of growth and will give brokers a competitive advantage in the next 6-12 months.

1. ChatUWM: ChatUWM is in its early stages, but it will evolve quickly. Those who don’t take the time to learn its capabilities and how it works will fall behind. Use this tool at least 10 times initially so you understand what it can do, and at the same time, our AI platform can begin learning your own personal tendencies as well.
2. PA+: When interest rates drop and your business triples overnight, your processors may need additional support to continue giving your clients elite service. Even if you don’t think you need it right now, use PA+ at least twice because having a good understanding of this platform will allow you to submit loans to UWM efficiently, which gives you more time to build relationships and create new business.
3. Social Media: This is where your clients are and what they’re spending a lot of time on, and you should be doing the same. Make it a goal to post at least three times a week to be consistent. Even a photo with you or your team members wearing a shirt with your company name can increase awareness and engagement significantly. ?You can also use Brand360’s marketing calendar to easily create customized posts.
4. TRAC/TRAC+: This is the future of our industry. Not only does this give you the ability to save borrowers thousands of dollars, but it simplifies one of the most frustrating processes we deal with today. Don’t miss out on the great benefits of TRAC and TRAC+ just because you haven’t tried it before.
5. Virtual Closing: Virtual closings have been around for years and are only becoming more popular, and these will be especially important during the next refi boom. By allowing borrowers to close completely online at any time, you’ll make the process even easier and give your clients the best experience.

Embracing change and innovation should not be a future goal – it’s a necessity right now. To dominate in the mortgage industry, you must stay two steps ahead and continue improving the client experience, because this is truly what it’s all about. Whether you have these tools or technologies in your own office or with other partners, trying new things and being a leader/early adopter is the best way to succeed long term.