The Importance of Being Authentic and Active on LinkedIn

As professionals, we all want to build a strong personal brand that sets us apart from the competition and helps us achieve our career goals. But how do you go about doing that on LinkedIn? The answer is simple: by being authentic and active on the platform.

To be authentic, it means sharing your true self with your network. It means being honest about your experiences, your values, and your aspirations. It means not trying to be someone you're not, and not pretending to know everything. When you're authentic, people will connect with you on a deeper level, and they'll be more likely to trust and respect you.

I have openly posted about my failures, my struggles, and the challenges I have faced along the way in my career. Why? Because each of those experiences has helped shape the person (and professional) I am now. I don't want to hide from it - I want to learn from it. Maybe others will learn from it as well.

Being active means engaging with your network on a regular basis. It means sharing your thoughts and ideas, commenting on other people's posts, and participating in relevant discussions. When you're active, you'll stay top of mind with your network, and you'll be seen as a thought leader and expert in your field.

Active also means doing more than re-posting your company update or sharing someone else's posts without adding your own perspective. I can scroll through my LinkedIn every day and see names of people I haven't seen post in months suddenly pop up. Why? Because their company just published a new video or blog and they were asked to share it.

This is why I work with my clients to help create thought leaders throughout the organization. Not just the CEO or Founder, but anyone who is willing to put in the time and energy to bring their authentic selves to LinkedIn. Not only does it help showcase the talent of an organization, but it develops personal branding as well.

So why is it important to be authentic and active on LinkedIn? Here are a few reasons:

1. It helps you stand out: With so many professionals on LinkedIn, it can be tough to get noticed. But when you're authentic and active, you'll stand out from the crowd and be remembered by your network.
2. It builds your credibility: When you share your knowledge and insights, people will see you as an expert in your field. This can lead to new opportunities, partnerships, and collaborations.
3. It strengthens your relationships: When you engage with your network, you'll build stronger relationships with them. This can lead to new connections, referrals, and endorsements.

So if you're looking to build a strong personal brand on LinkedIn, remember to be authentic and active. Share your true self with your network, and engage with them on a regular basis. You'll be amazed at the opportunities that come your way.

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