The implications of focusing only on more customers

There's absolutely nothing wrong with growing your business by just concentrating on increasing your number of customers, except that by doing so you deny yourself the ultimate leverage you're entitled to.

It worth noting that many businesses often either fail to achieve or fail to maintain grwoth and success because they dont fully identify and appreciate the specific requirements, implications and problems imposed upon them by certain kind of growth approaches.

So, lets consider the implications of growing your business just by adding customers. what will be required of you if your decide that you only want to grow by adding customers?

So, if you decide to grow your business only by growing your customers, and do nothing to increase your average transaction value, or getting customers to buy more often, then what will your investment be in time, in people, in capital, in support and in equipment.. because if you dont bring any other factors to bear, there's a cost, there's a price, and you'll probably have to invest in:

• expanding your facilities
• employing more people
• investing in more equipment
• investing in more advertising
• investing in more selling process, sales people, promotions, trade shows, etc

Are you willing to pay the price? Do you have the financial capacity? Do you have the management ability? Do you have the temperament?

By fully recorgnising that growth by increasing the number of customers only is probaby the most expensive, the most demanding and the most management intensive and most stress inducing option you have available.

You can potentially grow your business in three or four dimensions probably by creating a sustained planned of action in making your network work for you. For more details visit contact us 0330 333 50 23.