The Implication of Technology in Healthcare
Jo?o Bocas
CEO at Digital Salutem | Advisor | Speaker | LinkedIn Growth for Leaders & Entrepreneurs | Host of HealthTech Leaders Dinner
Technology in healthcare can solve some of these issues if it provides something for everyone:?the ability for anyone who wants healthcare information or wants help finding an appropriate provider should be able to do so easily and quickly
There’s a lot of buzz about the internet, including the fact that a lot of it has been very successful in bringing together healthcare information technology. But this is not what we should be thinking about when we talk about healthcare. There’s so much more to it than that.
There are some very real problems: lack of access to information, lack of trust in doctors and hospitals, lack of access to care, etc. We need to take a hard look at these things and understand what they mean for patients and the healthcare system, before we think about building an internet-based solution to them.
Some of those issues have been well-documented: for example, access to care is often limited by cost; hospitals are increasingly turning to telehealth services instead of doctors; people in rural areas cannot access health services as easily as people in urban areas due to cost; there’s a lot more going on here than just information technology.
The reason I bring up health literacy is because I think that people don’t yet fully grasp the implications of technologies like social media and mobile devices for their ability to self-report medical diagnoses, which can lead them down the wrong path in terms of their health care.
There are many ways that tech can help people improve their health: providing transparency around treatment status (like with digital health records), eliminating unnecessary tests / procedures (like with telemedicine), providing context around medical diagnoses (like with cancer), helping people find information they might otherwise not know (like on social media), etc. Consider all this as part of an overall strategy: if you want patients to learn how they can better manage their own health online – i.e., how they can be better informed – then you have to educate them about all things digital throughout their lives so that eventually, when they come across a problem or choice that could potentially have an impact on them (e.g., getting cancer) – or even if they never find anything at all – then they understand why it matters and how best to deal with it after it happens and what kinds of actions could potentially be taken now in order for it not happen again in the future…
People don’t always understand this themselves — especially younger people — but as time goes on and technology becomes more pervasive within our lives — especially over time – this will become more apparent every day…
Technology in healthcare: Patient-oriented Healthcare
I like to call this the “Shopping Cart Paradigm” in healthcare. The idea is that a patient will be treated with one of several solutions, depending on what they are looking for and whether or not they are willing to spend money to get it.
One example of this is how information technology has transformed the way healthcare is delivered in the U.S. By giving patients a browser that allows them to navigate through online content, patients are now able to shop for doctors, hospitals, and all sorts of other services without having to leave their homes.
From a consumer-directed perspective, this makes sense because most people love shopping online. But when you look at it from an organization-centric perspective, there are some key problems with this approach:
The result is a patchwork system where patients have no real choice but to go from doctor A through doctor B until they finally find something that works for them (or if the doctor prescribes medication incorrectly).
Technology in healthcare can solve some of these issues if it provides something for everyone:?the ability for anyone who wants healthcare information or wants help finding an appropriate provider should be able to do so easily and quickly – as opposed to having either a doctor or a website decide what’s best for you – which can take days or weeks. And I don’t just mean biosurgery!
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Another problem with patient-oriented health care delivery systems is that in many cases, the patient isn’t aware of all the options available (and doesn’t even know who they are). When patients don’t know which physician would be best suited for them, why would they use their insurance company? If insurance companies only wanted money flowing into their coffers because people were paying premiums (meaning no incentive for physicians), then there wouldn’t be any need for payment models such as Medicare/Medicaid/etc., which currently exists under both public and private insurance systems
Technology in healthcare: Consumer-directed
I was recently told by a friend of mine who works for a large consulting firm that most of the C-suite in his firm does not understand what consumer-directed health care is. I think it’s unfortunate. Consumer-directed health care is an emerging trend that has evolved from the concept of a patient-centric healthcare system to one where the focus is on providing value to the consumer in terms of their health and wellness. It’s also relevant because it’s available to anyone regardless of income bracket...
Read the full article in Digital Salutem's website (find the link in comments)
I was inspired to write this article after my conversation with?Ogan Gurel ?in my?YouTube Channel . In that episode, I interview the Chief Science Officer of FLITE Materials, Ogan Gurel.
Ogan talked about the Healthcare paradigms, and how in 20 years we’ve moved from a sick-care system to an evidence-based system where prevention has become more important.This is the paradigm that created the environment for what he calls consumer centric medicine, where people become the owners of their health and healthcare, and act as active participants in their own care.”
Watch?Episode #52? ?of Digital Health & Wearables Series
?Contact us for more relevant details. To find out more about how we can help you with your Digital Healthcare Transformation, Healthcare organizational growth, or Healthcare brand positioning, please?get in touch ?via phone?+44 (0) 203 3620421 ?or via e-mail:?[email protected]
Sustainability Leadership Consultant | Alternative Investment Sales | Executive Coaching
2 年Absolutely true and accurate! Technology is the easier part!
Founding Editor of Modern Health Talk, retired IBM technologist, market strategist, futurist, consumer advocate, consultant, author, and speaker
2 年Thanks for the article. The Ogan Gurel, MD interview begins with his mention of the “big picture” and “out of the box” innovation, but to what end, and with what objective? Is the aim to cover everyone universally, delivering better health outcomes and longevity while cutting overall costs in half to at least match the average of what other rich nations spend? The economic savings of doing that would be about $2 trillion PER YEAR, but it would also improve worker productivity and thus GDP. Having a Futurist mindset causes me to not just think of possibilities, but also sound alarms when the path we’re on is dangerous or counterproductive. The value of a futurist is not just in extrapolating trends, forecasting, or predicting how long it will take for innovative research to teach mass-market adoption. By exploring the underlying drivers and inhibitors of alternative scenarios, a futurist can help clients develop insights to steer toward a more-preferred future, deciding where to invest, who to partner with, who to hire, and more. In enjoyed Dr. Gurel’s discussion of consumer health literacy and social & legal structures, I think we also must address politics. That’s because public policy can be a huge driver. I delve deeper into technology and the future of health care in my 2013 article at mhealthtalk.com/moores-law/.
Leading Innovation at a Human Scale | Solutions Architect, Keynote speaker, Board Director, Inventor, Thought Leader - Health IT
2 年Technology will certainly play a bigger and bigger role in healthcare. It is already pervasive on the Provider side, but now we are seeing a tsunami of catch-up on the patient/consumer side. The question is to what end? Presuming it is about better informing patient consumers with their own data and related insights, there are 2 (of many) elements that is surprisingly not understood by an equally surprising number: 1) technology is simply a tool ; and, 2) information and actionable data will only be of value when understood to be coming from coming from trusted sources. Thanks for sharing Jo?o
CEO at Digital Salutem | Advisor | Speaker | LinkedIn Growth for Leaders & Entrepreneurs | Host of HealthTech Leaders Dinner
2 年Read the full article here >>>>> https://digitalsalutem.com/the-implication-of-technology-in-healthcare/