Implementing your new Sales Machine

If you are following along in the series (links at the bottom), at this point, your digital media strategy, website, search engine optimization, search engine marketing and video content is all ready to go!

Based on an ever evolving technology landscape, this involves things such as:

• Your existing or new wordpress website is designed, tested, backed up and live
• Invoices and approvals are submitted for relevant Grants (Entrepreneurs Programme, Boost Your Business vouchers et al)
• Collateral based on new sales copy and photography is printed and ready to distribute
• Initial high quality video content (team, customer and facilities) are live and captioned
• Localisation to your target market is complete (translations, Mandarin subtitles etc)
• Google Analytics is setup and tracking is installed
• Your Google Adwords account is setup and correctly linked
• Images, on page content, video titles and descriptions are Search Engine Optimised
• Customer and competitor analysis has been completed via SEMRush.com
• Your Adwords and SEO strategy is in place based on this analysis
• Lead nurturing systems using ActiveCampaign, InfusionSoft or Mailchimp are in place
• Lead nurturing content including emails and videos are active and monitored
• Customer tracking and interaction is setup via HotJar, Intercom or Olark
• Internal training videos for team & distributors are setup in Adobe Captivate Prime
• Team members are trained on the systems and oversight is in place to engage new leads
• Content Calendars are agreed upon that cover your events, products and day to day
• Your transition into our project management system for content approvals is complete
• Ongoing content production is scheduled and ready to be set in-flight

In short, all of your technical infrastructure, plus the processes to support your new ways of growing your business are in place - we will have created those that didn't exist or added to what you have!

Next, making a giant sales opportunity out of the launch, and getting an immediate return on your expenditure !

Thank you for reading - if you learnt something, please give this article a like, click share and leave a comment!

Check back each Tuesday and Thursday as we move through this series on how you can transform your organisation into a story telling, profit-generating machine!

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Part 1 - How we bake your cake at Bravo Charlie - Initial Gap Analysis

Part 2 - Culture Design Day #1 - Exploration

Part 3 - Researching, Developing and Delivering Your Digital Systems and Marketing Strategy

Part 4 - Customer and Stakeholder Interviews, Competitor and Market Research

Part 5 - Photography - Do you know a good image?

Part 6 - Initial Filming of Staff, Facilities and Customers

Part 7 - How To Leverage Your proud customers

Part 8 - How long does filming take?

Part 9 - Editing; Where the magic happens

Part 10 - Colour Grading - Shaping Emotion & Controlling Communication

Part 11 - High quality audio - everything you need to know for better sound in life

Part 12 - The need for captions in modern delivery

Part 13 - Music, language of the soul

Part 14 - Implementing your New Sales Machine

Part 15 - Making an event out of your launch and generating twice your outlay in sales

Part 16 - How to turn your team into content creators - Culture Design Day #2

Part 17 - How to Achieve High Quality Regular Content Production that Drives Sales

Part 18 - Your total time commitment to go through a Digital Transformation

Part 19 - Translations and a global focus

Part 20 - Efficient Workflows - The Keys To The Content Castle

Part 21 - Turning Your Knowledge Into Sales Tools